Audience Town believes it can end ‘pay and spray’ advertising

Ed Carey, founder and CEO of Audience Town, a new real estate advertising company, believes lead generation in its common forms is antiquated and becoming diluted. Here’s why he thinks that programmatic advertising is the future of online outreach for the real estate industry.

Zillow alleges public record fees are ‘unconstitutional’ in new suit

The machinery of Zillow’s empire runs on public records.

‘We haven’t seen much movement’: KW president on early iBuyer results

Long the frontman for the company’s technology development, Josh Team stepped into a new role this year as president of Keller Williams, answering directly to CEO Gary Keller.

MoxiWorks brings on former Zillow, NAR execs to help brokers weather ‘tech storm’

Brokerage-owned real estate technology firm MoxiWorks brought on industry veterans Kirsten Wanshura and Heather Glass to act as trusted technology advisers for brokerages.

Zillow Offers launches in Portland

The push into the Pacific Northwest marks the 12th market in which the all-cash home offer service operates.

BlackRock raises its stake in plummeting Realogy

Investment management firm BlackRock now owns a stake in the real estate holding company valued at approximately 16 percent.

Zillow’s way or the highway?

IBuyer expert and real estate analyst Mike DelPrete explains how market incumbents are stepping up their game to adapt to a shifting business landscape ahead of Inman Connect Las Vegas on July 22-26.

Matterport to acquire AI-driven imaging company Arraiy

Arraiy, which uses machine learning to blend virtual and real environments, will see its engineering team and technology integrated with Matterport.

Realogy stock plummets as JP Morgan calls industry ‘Wild West’

The country’s largest real estate holding company saw its stock value decline to $5.87 per share at market close Wednesday.

Redfin and Opendoor are teaming up to take on Zillow Offers

In Phoenix and Atlanta, users of Redfin’s website and mobile app are now invited to request an offer from Opendoor. Prompts will appear in the form of a button on property pages for off-market homes and on a page through which homeowners may schedule a…