A carpeted bathroom? Woman’s shocked Reddit post goes viral

A woman who was shocked to find a carpeted floor in her grandmother’s house has sparked a larger debate about hygiene on Reddit.

Opendoor CEO: ‘We can be a winner-take-most company’

Ahead of his talk at Inman Connect Las Vegas next week, the top dog of the biggest iBuyer discussed the startup’s plans for the future.

National Association of Realtors backs 6 commercial RE startups

“Wellness” startup and short-term rental management service are among the first commercial class of NAR’s tech accelerator, it was announced Thursday.

Former Keller Williams CEO and Amazon veteran join OJO Labs

The real estate tech startup is bolstering its executive team by bringing on Chris Heller and Karen Starns, Inman has learned.

10 real estate agent myths outsiders believe

From the outside looking in, the reality of what real estate agents do and what we are like is often quite different than the perception consumers — or even aspiring agents — have, which is often gleaned from relatively few encounters and reality TV. As such, there are many myths surrounding our profession. Here are my top 10 faves.

10 real estate agent myths outsiders believe

From the outside looking in, the reality of what real estate agents do and what we are like is often quite different than the perception consumers — or even aspiring agents — have, which is often gleaned from relatively few encounters and reality TV. As such, there are many myths surrounding our profession. Here are my top 10 faves.

The Real Word: Realogy’s lawsuit with Compass

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, Realogy takes on Compass in the court over alleged unfair recruiting and poaching practices.

Audience Town believes it can end ‘pay and spray’ advertising

Ed Carey, founder and CEO of Audience Town, a new real estate advertising company, believes lead generation in its common forms is antiquated and becoming diluted. Here’s why he thinks that programmatic advertising is the future of online outreach for the real estate industry.

Denver agents take down promotional video called an ‘ad for gentrification’

Kentwood Real Estate’s Team Denver Homes has deleted a promotional video in which its agents rap about luxury homes they’ve sold in a parody of the “Fresh Prince of Bel Air” theme song — amid strong criticism about it being pro-gentrification.

Credit score firm Equifax launches lead generation product

Lead Accelerator will use Equifax’s proprietary data to help agents prioritize the leads most likely to result in sales.