Agents should strive for authenticity in social media

“It’s really important to present yourself and your personality,” Jon Krabbe, founder of digital marketing firm Agent Image, said Wednesday morning during Inman Luxury Connect in Beverly Hills. “They can tell if it’s authentic.”

What to do when bad behavior threatens your brand

How do you respond when a real estate agent’s language or behavior reflects on the brand you’ve built your career on? Cape Coral RE/MAX agent James Warren shares how he handled a recent incident involving RE/MAX agents from a Fort Myers brokerage office who were blasted for “transphobic” social media posts.

The app that gives agents an edge with today’s fresh listings

Every month, the top five real estate websites receive over 320 million visitors, but half of those visitors are not looking to buy or sell a home. All of the sites feature the same basic listing photos and information and the same impersonal way to connect with agents — but none are geared toward today’s socially driven, tech-savvy millennials.

Can Elm Street Technology’s business productivity solution Elevate boost profits?

Smartly packaged from an assemblage of established technologies, Elm Street Technology’s Elevate is business productivity software for mid-size brokerages to manage leads, clients and agent performance. But it’s among tough competition.

Bored with your Facebook feed? Try these 15 fresh ideas

If you’re like most agents, you probably see a lot of the same content in your feed from other agents. Some days you can tell that everyone has seen the same content. How do you break out of the norm and engage your audience? Try these refreshing ideas.

Facebook toys with hiding ‘likes’ and views on posts

What happens when one sign of engagement, such as a “like” on Facebook, is hidden? That’s the reality some Facebook users are facing as the platform tests hiding the number of likes and views a post gets.

Stephanie Anton reveals where luxury marketing is headed

The president of Luxury Portfolio talks about video, data and social media ahead of Luxury Connect in Beverly Hills next month.

Lead-gen game changer: Work the warm calls

Regardless of where you are in your career, you have to be consciously expanding your network both by meeting new people and reconnecting with people in your sphere. Here’s how I make warm calls meaningful with the help of social media.

Lead-gen game changer: Work the warm calls

Regardless of where you are in your career, you have to be consciously expanding your network both by meeting new people and reconnecting with people in your sphere. Here’s how I make warm calls meaningful with the help of social media.

How to use social media to deepen your niche

If you’re new to social media marketing, or if you haven’t had much success with it, social media expert Karen Albert has a few simple tips for you. It all starts with finding the clients you like to serve the most.