From startup to powerhouse brokerage: How Compass built its brand

Matt Spangler, one of Compass’ longest tenured employees, spoke with Inman about meeting big expectations and why he wishes the company’s detractors would talk to its agents.

Century 21’s CMO shares the secret to a successful rebrand

Century 21 Chief Marketing Officer Cara Whitley shares what she loves about marketing, the inspiration behind the brokerage’s 2018 rebrand and what’s next.

Adwerx now allows you to stream your next listing on Hulu

The forefather of web advertising for real estate continues to evolve with enterprise solutions, including a quick, affordable way to run ads on popular streaming media services.

10 outrageous buyer beliefs agents should debunk ASAP

When buyers first walk through the door, they’re bringing with them a lot of false truths. Here are 10 commonly held beliefs that you should watch out for.

ActivePipe rolls out custom content campaigns

The real estate email marketing software company’s newest offering lets agents send emails according to categorized personas for more accurate targeting.

How to create lasting relationships with your clients

As most agents know, it takes more than an occasional phone call or email to stay top-of-mind. So, here are a few things you can do to develop long-lasting relationships with your clients.

So you’re launching a new listing? Consider these 9 truths now

Without a doubt, COVID-19 has affected how we do everything in real estate, especially the way we debut new listings. Here are nine things to keep in mind when launching a listing now.

Email marketer ActivePipe buys content creator HomePrezzo

ActivePipe will use acquisition of HomePrezzo to further power what its agents can deliver to prospective buyers, sellers and renters.

Elegran’s Alfred is light, smart proptech for NYC agents

Alfred is smart, simple software for managing leads and marketing properties created by innovative New York City brokerage Elegran Real Estate.

The deal is digital: A guide to handling it online from lead to close

The fax machine is finally put to rest. With the onset of e-closing platforms and RON, the real estate sales cycle is 100 percent online, mobile and in the cloud. Here’s a quick list of vendors for each phase of the deal.