How to become a content marketing master

“It’s one thing to be on Facebook or be snapchatting or or tweeting, but in 2017, it’s more important than ever to have a content strategy because content tells the story of what it feels like to work with you,” said social marketing pro Katie Lance on…

How agents can be meaningful and stay relevant

Staying relevant in real estate means constantly battling industry challenges — and coming out on top. Low barriers of entry, antiquated ideas and fears about technology, and unwillingness to evolve are just a few of many industry setbacks …

What do sellers forget to do before they show a home?

Sellers often get a little lost in the hustle and bustle of everyday life; in their rush to leave for work or clear out before an open house, they sometimes forget to pick up the kids’ toys, straighten up their yards and — most unpleasantly — clean t…

Don’t let your first-time buyers miss these important details

Watch the video to hear three real estate professionals explain what important details every new buyer should know — but sometimes doesn’t — and why it’s important for you, as their real estate adviser, to walk them through the real estate transactio…

How to overcome real estate client objections with honesty

When dealing with clients, it’s common they’ll have concerns that can turn into roadblocks. As a real estate agent, it’s your job to figure out how to overcome those objections for a successful transaction. What’s the pullback method? What are good buzzwords and key phrases to use in objection handling? Below are a few strategies and scripts that will answer these questions.  …

How to overcome real estate client objections with honesty

When dealing with clients, it’s common they’ll have concerns that can turn into roadblocks. As a real estate agent, it’s your job to figure out how to overcome those objections for a successful transaction. What’s the pullback method? What are good buzzwords and key phrases to use in objection handling? Below are a few strategies and scripts that will answer these questions.  …

8 ways our real estate professionals did right by us

A cozy one-story ranch with a freshly painted and decorated nursery. Three bedrooms and at least two bathrooms. A bouncing baby girl (we hoped!). Barbecues in the spring with friends to celebrate our new home. These were all the things I envisioned for…

8 ways our real estate professionals did right by us

A cozy one-story ranch with a freshly painted and decorated nursery. Three bedrooms and at least two bathrooms. A bouncing baby girl (we hoped!). Barbecues in the spring with friends to celebrate our new home. These were all the things I envisioned for…

Should you start your own brokerage?

Peter Lorimer of PLG Estates weighs the pros and cons of starting a brokerage and explains when you know it’s right for you. …

Should you start your own brokerage?

Peter Lorimer of PLG Estates weighs the pros and cons of starting a brokerage and explains when you know it’s right for you. …