How to sell your home for the most money? will tell you, which officially launches today, describes itself as an “educational resource” and “recommendation engine” for homesellers.

The Agency CEO dismisses Purplebricks agents as ‘plumbers’

Mauricio Umansky, the outspoken chief executive of The Agency in Beverly Hills, taunted the U.S. CEO of Purplebricks during an Inman Connect panel Tuesday.

Corcoran CEO: Online portals are ‘biggest competition’ going forward

Pamela Liebman is a rarity in the real estate industry. She’s been with Corcoran her entire career, since 1984, serving as president and CEO for 18 years. She spoke with Inman in a wide-ranging conversation about the recent decision to franchise, as we…

Why is Purplebricks’ backer betting hard on hybrid agents?

Axel Springer, the $6 billion European media house, is going “all in” with online hybrid agents through its investments in Purplebricks and Homeday. It’s making a calculated bet that competing with its real estate agency customers is the best long-term…

Biggest brokerage news of 2018

Brokerages saw a lot of movement this year, be it highly-producing teams and franchises striking out on their own or legacy companies launching new brands.

What’s the most dangerous thing about Purplebricks? Its risk tolerance

Purplebricks’ core U.K. market continues to grow and is meaningfully profitable, proving that the model works. Key performance indicators in its other three markets reveal a deeper story of investment, growth and challenges.

Purplebricks unveils new logo — what do you think?

U.K.-based, flat-fee brokerage Purplebricks has unveiled its brand new logo — the company name inside an open purple square.

Flat-fee brokerage Purplebricks reports growth in the US

In a Tuesday earnings report, Purplebricks touted growth in the U.S., including 140 sales consultants and local real estate experts in seven states.

Realtors rank among least trusted professions, survey finds

A new national poll, commissioned by flat-fee brokerage Purplebricks, found that real estate agents and journalists are among the least trustworthy professions in American consumers’ minds. 

Purplebricks raises its fee in Australia, but has ‘no plans’ for a US hike

In the United States, Purplebricks’ flat-fee for homesellers was recently raised from $3,200 to $3,600 USD. Sellers pay the fee upfront, regardless of whether or not their home successfully sells with the brokerage.