Realtor.com tests replacing its lead-gen with Opcity, angering brokers

Some brokers who rely on realtor.com’s lead generation service are reeling after learning from the company that the service will no longer be offered in their area but instead replaced with one from Opcity, a startup that was acquired by News Corp., the parent company of realtor.com’s operator Move Inc., last year for $210 million.

Unlikely allies: Redfin and RE/MAX are teaming up

RE/MAX and Redfin announced a new partnership Monday that will give RE/MAX agents exclusive access to Redfin’s agent referral program — at a discounted rate — in 5,000 U.S. ZIP codes and throughout Canada.

The biggest mergers and acquisitions of 2018

The year in real estate was marked by big-name brokerages and franchises using their capital to gobble up market share and boost their value propositions with enhanced agent technology.

Realtor.com update lets consumers text agents

Realtor.com has added a new feature for mobile users to grant them the ability get an immediate connection to a real estate agent through text message.

News Corp. finalizes $210M acquisition of Opcity

News Corp. subsidiary and realtor.com operator Move Inc. has finalized the acquisition of Opcity, a real estate lead generation technology platform.

Zillow breaks into lead referral business

The new pilot program, which launches in Florida under Premier Broker, will allow brokerages to generate leads with no upfront costs.

How realtor.com just got way better at lead conversion

News Corp., owner of realtor.com, announced the $210 million acquisition of lead qualification service Opcity. With this acquisition, realtor.com dives deeper into the lead conversion funnel in a major way.

News Corp. is acquiring a broker’s license in Texas

Opcity has a brokerage license in its home state of Texas, but the company does not represent homebuyers or sellers, and that will not change after the acquisition, according to Move and Opcity.

News Corp. is buying Opcity for $210M

News Corp subsidiary and realtor.com operator, Move Inc., announced Wednesday the acquisition of Opcity, a real estate lead generation technology platform that matches vetted buyers and sellers with real estate agents in real time, for $210 million.

Why lead conversion startups are attracting millions of dollars

What’s in the future for leads, and why are lead conversion startups getting millions in funding? Panelists at Inman Connect San Francisco hashed that out Friday morning.