News Corp. finalizes $210M acquisition of Opcity

News Corp. subsidiary and realtor.com operator Move Inc. has finalized the acquisition of Opcity, a real estate lead generation technology platform.

Zillow breaks into lead referral business

The new pilot program, which launches in Florida under Premier Broker, will allow brokerages to generate leads with no upfront costs.

How realtor.com just got way better at lead conversion

News Corp., owner of realtor.com, announced the $210 million acquisition of lead qualification service Opcity. With this acquisition, realtor.com dives deeper into the lead conversion funnel in a major way.

News Corp. is acquiring a broker’s license in Texas

Opcity has a brokerage license in its home state of Texas, but the company does not represent homebuyers or sellers, and that will not change after the acquisition, according to Move and Opcity.

News Corp. is buying Opcity for $210M

News Corp subsidiary and realtor.com operator, Move Inc., announced Wednesday the acquisition of Opcity, a real estate lead generation technology platform that matches vetted buyers and sellers with real estate agents in real time, for $210 million.

Why lead conversion startups are attracting millions of dollars

What’s in the future for leads, and why are lead conversion startups getting millions in funding? Panelists at Inman Connect San Francisco hashed that out Friday morning.

ICNY 18 Marketing: The inside track in inside sales

Opcity’s Ben Rubenstein discusses the benefits of a strong inside sales system and offers the best ways to build one, including tips and takeaways for call center development, training, scripts, incentives and more …

Inman Announces the First Round of Startup Alley Participants for ICNY18

Tallahassee, Fla. (Nov. 14, 2017) – Inman® announced the first round of companies that will be exhibiting in Startup Alley at Inman Connect New York, Jan. 22-26, …

Choosing the best technology for your real estate business

Why do you choose certain technology over others? If you’re like most agents and brokers, you look for tech that expands your business, increases profits and boosts efficiency; but that checklist might be too long to fulfill. Instead, choose tech that kills it in one thing: simplifying your business processes by doing your work for you. Find this, and the rest will fall into place …

How to choose the best technology for your real estate business

SAN FRANCISCO — Of all the ever-growing responsibilities agents and brokers must take on, decision-making is arguably the most complex. With every choice you make — every dotted line you sign — you nudge your business closer to (or further from) suc…