Ylopo: Dynamic PPC 2.0 is the industry’s best response to big-portal leads

Digital marketing platform Ylopo has been beta testing a new consumer home search experience for months to accompany its innovative Dynamic PPC ad strategies.

$14M mansion is the Florida Panhandle’s priciest new build sale

Just a few months after being put on the market, a home inspired by the white houses of Santorini has sold for $14 million, setting a record for the most expensive new construction home to sell in the Florida panhandle.

Single-family rent prices on the rise again: CoreLogic

In August, rent prices rose 2.1% across the US, the first time prices rose more than 2% since the start of the pandemic.

New company Dippidi handles all aspects of ad campaigns

From budgets to creative headline writing, 13-month-old real estate marketing agency Dippidi wants to take the burden of online advertising off the shoulders of teams and brokerages.

Constellation Real Estate Group acquires digital marketer Paradym

Constellation Real Estate Group continues to grow in the marketing space by absorbing long-time industry player Paradym, which first offered CD-ROM tech in the early 1990s.

Affordability trumps wildfire risk for homeowners on West Coast

According to Redfin’s latest study, homebuyers are choosing affordable areas with higher wildfire risk as demand and home prices heat up in low-risk areas.

These 10 cities are tailor-made for first-time homebuyers

By looking at factors such as payment-to-income ratios, a new report from SmartAsset finds that smaller cities within driving distance of a major urban center fare the best overall.

NAR, Morgan Stanley partner to offer financial guidance for Realtors

The 1.4 million-member trade association is partnering with the investment banking giant to offer Realtors guides to investing and saving for retirement.

Even amid pandemic, luxury sales soared 42% in Q3: Redfin

Even as confirmed cases peaked at 75,000 on a single July day and joblessness claims hovered around 1 million a week in early August, luxury sales soared.

As the pandemic drags on, mortgage delinquency rates rise

According to the latest report from CoreLogic, the 120-day delinquency rate for July was 1.4 percent — the highest rate in more than 21 years and double the Great Recession peak