It’s a Sellers’ Market—but Not for Millennials: Report

Even as homeowners, millennials are drawing the short straw. According to the 2018 Zillow Group Report on Consumer Housing Trends, newly released, millennial sellers—even with the proverbial “upper hand”—are having to change their closing date or cut their list price. Many, even, have had deals fall apart, against outside stressors and tight timelines—and, the majority […]

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What makes millennials move?

In 2017, the household mobility rate dropped to an all-time low of 10.9 percent (34.9 million) since the U.S. Census Bureau began keeping track of it 50 years ago. A recent Trulia report reveals this trend follows all generations — even millennials, t…

College Debt Is Postponing Homeownership—but by How Long?

College debt is having a compounding effect on how millennials perceive and plan for homeownership. Eighty-three percent of millennials in a recently released report by the National Association of REALTORS® (NAR) say they are delaying their home-buying plans by a median seven years as a result of their student loan debt. Twenty percent of the […]

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Why Inventory Is the Lowest It’s Been in 20 Years

Housing demand continues to outstrip supply, with shortages now at their worst in 20 years. Why? The answer is simple: Homeowners are happy where they are, according to a new survey by realtor.com®. Sixty-three percent of homeowners surveyed say their current house meets their needs, with baby boomer homeowners especially unwilling to move—a problem for […]

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Gen X Falls Behind in Equity Gain

Homeowners have made inroads in building equity back up since the crash, with mortgages more evenly leveraged as values recover. One group, however, is struggling more than others to claw its way back. Gen X homeowners—those aged 35 to 50—wound up seeing the worst effects of the downturn, and though they have begun to recoup […]

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Forum: Addressing Growing Gaps in Homeownership Opportunities

Demographic shifts along generational, racial and socioeconomic lines are impacting the housing market, emphasizing growing gaps in homeownership opportunities. These shifts, to be addressed at Zillow®’s economic forum this month in Washington, D.C., include the higher denial rates of black mortgage applicants and the growing number of young adults living at home. The homeownership rate […]

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Hook millennial buyers: Tell them real estate is like sex

When I was in my twenties, my father gave me a coffee mug and a book. The coffee mug was printed with a slogan: “Sex and Real Estate: Get Lots While You’re Young.” The book was about investing in real estate. My father didn’t provide any specific advic…