Want more clients? Tap into marketing automation

The automation of marketing allows agents to stop wasting time and effort on mundane tasks and focus their attention on the customer experience instead. Here’s how to go about it.

Ylopo: Dynamic PPC 2.0 is the industry’s best response to big-portal leads

Digital marketing platform Ylopo has been beta testing a new consumer home search experience for months to accompany its innovative Dynamic PPC ad strategies.

In 2021, use your marketing budget on personal touches

Avoid the glitz and glamour next year, and get back to tried-and-true personal touches when it comes to connecting with clients.

11 do’s and don’ts to building a rock-solid personal brand

BrandFace leaders Micheal Carr and Tonya Eberhart share the steps to creating a brand that engages consumers, sparks growth and crushes the competition.

Your 2021 marketing plan needs to focus on virtual tours — here’s why

In a conversation at Connect Now, industry leaders discuss why virtual open houses and video tours should be a key part of any 2021 marketing plan, and advise on how to maximize their mileage.

New company Dippidi handles all aspects of ad campaigns

From budgets to creative headline writing, 13-month-old real estate marketing agency Dippidi wants to take the burden of online advertising off the shoulders of teams and brokerages.

Constellation Real Estate Group acquires digital marketer Paradym

Constellation Real Estate Group continues to grow in the marketing space by absorbing long-time industry player Paradym, which first offered CD-ROM tech in the early 1990s.

Keep up! 3 tips to navigate the post-pandemic sales boom

Is the COVID-induced hubbub of activity keeping you on your toes? These three tips will help you keep your post-pandemic momentum going and stay on track with your clients’ evolving needs.

How this megateam is maximizing its sellers’ proceeds

Here’s an inside look at how one real estate team is transforming homes, increasing clients’ wealth and boosting the level of equity in local neighborhoods.

Inman Handbook on building a luxury brand

Whether you’re starting from scratch or differentiating your current brand, here are the keys to speaking the language of luxe.