Your new secret weapon: Facebook’s Click-to-Messenger ads

Just recently, Facebook doubled down on this new feature and created Click-to-Messenger as a standalone campaign objective (I know that probably sounds like gibberish but stay with me here) …

Your new secret weapon: Facebook’s Click-to-Messenger ads

Just recently, Facebook doubled down on this new feature and created Click-to-Messenger as a standalone campaign objective (I know that probably sounds like gibberish but stay with me here) …

Connect/Reflect: The Dutch are here!

We recently sat down with Boris Geheniau of the Netherlands to ask him about his team’s experiences attending Connect …

Building a Referral Business Through Innovative Means

ReferralExchange agents take an out-of-the-box approach to generating referrals Referrals have long been a key for success in the real estate business, but simply waiting for friends and family members to tell you they know someone moving out of the area isn’t enough to cut it for real estate professionals looking to keep pace with […]

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How to build a brand from the ground up

When Stacie Perrault Staub left her job as director of marketing at her old agency, she made the quick (and brilliant) decision to start her own brokerage. Motivated and determined to change the Denver real estate scene, Staub hit the ground running an…

Is Opendoor testing a new listing brokerage service?

If the Yelp review is authentic, Opendoor’s test suggests the company is willing to explore a new business model that doesn’t see it buy homes …

Mesh digital and traditional methods for pure marketing gold

Although the industry may be veering more and more toward all things digital, there’s still something to be said for the power of tried-and-true traditional marketing …

Power Up Your Prospecting Strategy

Cole Information’s local focus and depth of data put real estate professionals where they want to be If there’s anything better than selling a home, it’s picking up a listing five doors away before the ink has dried on the contract—and agents have a better shot at doing just that, thanks to the marriage of […]

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5 real estate marketing ideas cooked to Thanksgiving perfection

As competition for real estate agents continues to grow, the need for unique and high-quality marketing techniques is also on the rise. The holiday season is the perfect time for agents to incorporate a festive flare into their marketing strategy …

3 essential real estate farming practices for generating seller leads

Are your attempts at real estate farming producing poor results? Adam Long recently joined Pat Hiban to discuss how real estate farming has changed and how agents can adapt for better results …