Looking for listings? Here’s how to find, sign and turn unlisted properties

When listings are scarce, one-party listings can be a powerful tool to locate properties that are not currently listed but whose owners might be willing to sell if they receive the right offer. Here’s a solid strategy to turn unlisted properties into done deals.

Realtor recreates iconic 1990s movies in series of new ads

Kentucky Realtor Michaelle Warner thought the whimsical advertisements would be a fun way to draw attention to her services.

How to create the ultimate comparative market analysis for your sellers 

Pricing a home is no delicate matter. The data can be overwhelming. But the right tech tools can enable you and your clients to wrangle all that information and come to a rational agreement on how the property should be priced — if you have a compelling CMA. Here are four ideas on how to arrive at that magical sales number.

Create buzz for your listings with these 7 video tour tips

Much like on a dating app, potential buyers can now quickly preview and fall in love — or mentally swipe left and move on — through the power of video. Here are my top seven tips for attracting buyers with your listing videos.

Feeling hot hot hot! Why summer is the time to make your listings sizzle

The feel-good effects of summer put consumers in a good mood. The combination of that and longer days sets the stage for an ideal time to market your listings. Here’s where you should focus your efforts.

Real Estate Webmasters strikes deal to take over Lone Wolf’s web business

In a deal that could shake up business for thousands of real estate professionals, Real Estate Webmasters has struck an agreement to take over agent- and broker-facing internet services for transaction management firm Lone Wolf.

Agent social network Radius launches lead gen marketplace

Agents can pick up leads that were submitted by other real estate professionals and then pay a percentage of their commission when the resulting deals close.

How to door-knock like a pro on a part-time schedule

Marcus Rush just finished his first year as a full-time agent and made over $170,000 in net profit. How? By building relationships with new clients through door-knocking. The secret to his success was in this proven prospecting schedule he honed as a p…

7 mistakes your sellers should avoid at all costs

With the ultimate goal of trying to net as much money after the sale as possible, sellers can actually cost themselves more money while trying to save it. Here are seven costly mistakes sellers make.

Why IDX is still a valid part of your lead generation strategy

Last week, “Agents, it’s time to forget IDX as part of your lead generation strategy” was reposted here on Inman News. Although there were some undeniable truths, to proclaim an IDX site as “antiquated,” that “the big players” have won, “you simply can’t compete,” and you should “give up” is a fallacy. Here’s why.