10 rules for hosting an open house for another agent

Hosting an open house is a critically important event in a new agent’s career, especially if it’s for another agent. It’s often the first public appearance for agents to showcase themselves to the community and beyond. Here are 10 things new agents must know to nail that open house.

Jumping ship for a startup brokerage? Do your homework first!

Startups look promising on the outside, but they can’t always live up to the hype, says Tammy Britt. The longtime D.C.-area agent shares her experience with a startup after 16 years as a top performer with some of the biggest names in the real estate b…

Are you tracking the right metrics for your business’ growth?

Keep track of the number of people you contact each week as well as how you engage with them.

The Essential Guide to luxury marketing

The luxury real estate market is highly competitive, but agents who harness technology, the media and their own social networks for marketing can make fortunes.

3 ways I use tech to maintain (and deepen) client relationships

Integrate your personality, interests and passions with the latest tools and techniques to stay in touch with clients both personally and on a broadcast basis. It’s a winning formula that will help your business grow. Here’s how to do it strategically.

Why your script just flopped

If you want to be better at overcoming objections and closing more deals, follow the tried-and-true principles here to avoid having your scripts flop.

Lead-generation game changer: How 60-second Instagram videos have transformed my business

What’s the best way to look for new lead-generation strategies? Discovering what others are doing that’s working well. In this recurring column on Inman, agents and brokers share what they’re doing to change up their lead-gen strategies. Find out how Melissa Gomez is connecting with clients via short vlogs leveraged on Instagram and YouTube.

OutboundEngine gets social with automated ad campaigns

Digital marketing solution OutboundEngine has released a new feature that automates advertising campaigns on social media for real estate agents.

Windermere has a unique new way to reach millennial clients

The nation’s sixth-largest real estate holding company launched a Spotify channel this week.

The Real Word: Is it fair to say iBuyers are untested?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, Byron and Nicole talk through a column by Brad Inman and debate whether iBuyers are untested.