How agents can become influencers

In luxury real estate, agents often refer to their “sphere of influence”, their professional colleagues and contacts, past and present clients, and future prospects. It sounds like a social network, and it is. That’s why social media can be an asset to any real estate agent looking to extend their reach and build their personal and professional brand.

Engel & Völkers continues US expansion

The German-founded Engel & Völkers is setting its sights on U.S. expansion plans that will grow its presence across the country.

How letting go of the wrong buyer can lead you to the right one

It’s a fact of the real estate business: not every house is going to appeal to every buyer. Homes and neighborhoods are as varied as the people who live in them, and what draws in the corporate lawyer may repel the world-traveler.

The best advice I’ve ever received about luxury customer service

As a luxury real estate agent, you play many parts over the course of a day. From the moment you enter this industry, you are negotiating the fluctuating world of luxury markets, networking with a fascinating clientele, and connecting those clients wit…

Sotheby’s achieves record year, despite industry-wide slowdown

Sotheby’s International Realty achieved a record year for sales volume amid the backdrop of a slowing market in 2018, the company announced.

Use your authenticity to stand out from the crowd

Luxury clients are being sold to on a daily basis. Their lives are saturated with messaging on how they should live and what they should purchase, where they should travel and what they should drive. With your clients tuning out hundreds of sales interruptions a day, how can you make sure your own messaging lands—and is heard?

How to launch your career in high-end real estate

I’ve been in the real estate industry for 15 years, and I know how challenging it can be for agents to get a seat at the table with high-end clientele. Regardless of your career trajectory, there are skills you can develop to make the transition to lux…

What to look for when you’re choosing a brokerage

One of the biggest decisions agents make in their career is deciding which brokerage to join. As Chief Operating Officer and Team Leader, respectively, our backgrounds saw us running successful independent brokerages and outselling the competition.

The digital tools two top producers trust

As real estate professionals in the ultra-competitive Austin, Texas market, we know a strong online presence is critical today. But no matter how ubiquitous digital solutions become, we can never forget that this is a relationship-based industry.

Sotheby’s International Realty snags 40-year Pacific Union vet

Sotheby’s International Realty on Monday announced the addition of 40-year luxury real estate veteran and former Pacific Union senior broker Steve Gothelf to its 136-agent San Francisco office.