Top brokerages find new ways to carve out profit

According to recent data from REAL Trends, the average retained company dollar dwindled to a mere 14.8% in 2017. This is down from 22% 5 years prior. Brokerages are faced with pressures on commission splits, non-producing agents, and occupancy/payroll …

4 ways to turn your website into a lead generation machine

When building a successful website, there are two things to keep in mind: 1. Your brand. 2. Your target audience. In the 15 years that Propertybase has been building real estate websites, we have seen time and time again when there was too much focus o…

Real Estate Webmasters aims to master the CRM — it’s not too far off

Set to be revealed at Inman Connect Las Vegas 2019, the refreshed user interface and slick new CRM features are well-thought-out and very promising for agents and hands-on brokers.

Call, text or email: what’s the best way to communicate with your client?

In real estate, effective communication is crucial, and smart agents take their client’s needs into consideration when choosing the best contact methods. In a competitive market where homes move quickly, adopting newer, faster methods of communication is essential in winning and retaining each client, especially if that customer is a millennial.

Use artificial intelligence to improve your lead conversion rate

Today’s real estate agents face enormous obstacles to maintain a consistent revenue stream — market dynamics and growing competition from other agents and digital alternatives are a constant threat. RAP Success Systems (RAPSS) simplifies and reduces the agent’s workload.

Create new inventory overnight. Here’s how.

Ask most Realtors about their market and they’ll tell you inventory is extremely limited. Even with a market correction on the horizon, there just aren’t enough homes on the market. The same is true here in my market in Colorado. But at YourWayHome, we’ve created a successful strategy to help our agents add to inventory.

Can your brokerage be tech-savvy or customer-centric? The answer is both.

Real estate continues to see new models try to disrupt the industry’s more traditional framework. From “technology-first” brokerages to the iBuyer movement, movers and shakers dominate the news feeds. To prevail, you must win the consumer and technology races.

Innovative and transparent, SquadVoice turns old leads into new money

This unique lead analysis solution earns rare five-star rating for its innovative approach to helping brokerages earn more business by applying AI to your CRM.

The missing factor that could 4x your business

There is a direct correlation between real estate growth and the size of your lead database. Seems like a no-brainer, right? More leads equal more opportunity for success.

Don’t ignore this part of your pipeline

Read through any real estate group on Facebook and you’ll see the top question is often about which CRM is best. To which most will reply, “whichever one you’ll actually use.” A CRM is a powerful tool for any real estate professional. And actively using it is, in fact, a critical part of being successful with it.