Realtor.com lays off Arizona sales team, consolidates in California

The team in Scottsdale had been working on realtor.com’s lead generation and marketing products, which are geared toward real estate agents. Now, all those sales efforts at realtor.com will be consolidated into an office in Westlake Village, California…

Don’t ignore this part of your pipeline

Read through any real estate group on Facebook and you’ll see the top question is often about which CRM is best. To which most will reply, “whichever one you’ll actually use.” A CRM is a powerful tool for any real estate professional. And actively using it is, in fact, a critical part of being successful with it.

How a spirit of generosity will win you new business

Follow the advice of your grandma, and never arrive at a party empty-handed. Contribute to any given situation by giving prospective clients useful information, advice and comfort. They’ll thank you with new business.

5 steps for getting more social media ‘likes’

Generally speaking, likes beget likes, and engagement encourages engagement. Here are five steps for getting more social media “likes” on your real estate content. It’s not as hard as you think.

Nextdoor raises $123M in funding

Nextdoor, a hyperlocal social network for neighbors and local businesses, has raised an additional $123 million in funding, led by Riverwood Capital.

Dear Marketing Mastermind: How do I make my open house more effective?

In this monthly advice column, the Marketing Mastermind answers three burning questions. This month’s topic: all things open house.

BREAKING: RE/MAX and Redfin end exclusive partnership after 2 months

The deal is off: RE/MAX and Redfin are ending their nascent exclusive referral partnership after Redfin introduced a new platform last week that would allow consumers without buyer’s agents to place offers over the internet on Redfin-listed homes in Bo…

Why you should generate your own leads

Lead generation is the lifeblood of your real estate business. Yes, your sphere of influence should be a reliable source of business. Referral and repeat clients are the results of being a trusted advisor in your community.

RE/MAX CEO addresses Redfin Direct, referral partnership

When Redfin announced the pilot of Redfin Direct, many questioned RE/MAX’s referral partnership with the Seattle-based tech-focused brokerage.

Referrals were a key income source for many agents in 2018

Referrals continue to play a key role in many real estate agents’ businesses even as the market has softened, according to a new survey.