Imprev Thought Leader: Agent recruitment tops business challenges

Recruiting more agents is the most critical business challenge for top real estate executives, said 85 percent of the respondents in the latest Imprev Thought Leader survey, out this week …

New Black Knight MLS tool offers broker control — no Upstream required

Upstream has company. The nation’s second-largest MLS system provider has come up with a tool to address the thorny problem of broker data management — from within the …

Realtor lockbox serves up MLS-powered property details

Lockboxes open up homes — and they’re increasingly opening up information about those homes, too. On the heels of an integration with Realtors Property Resource (RPR), Realtor-owned SentriLock has debuted a similar integration with real estate mobile …

Realtors’ electronic lockbox unlocks property details fast

A buyer’s agent has just used her smartphone to open the electronic lockbox on a for-sale home when her client starts firing off questions: “Has this home had any price changes recently? How many square feet does it have? Is it in a flood zone?” If tha…

Special Report: Which real estate transaction tools work best?

Agents and brokers have no doubt that transaction tools have made their lives more efficient and that technology has enabled them to do more deals. However, they still have a long wish list of how the transaction process could be improved, and they wou…

Why do agents need virtual tours?

It’s become a given in real estate marketing that an agent must have a virtual tour to promote every listing. Yet when looking at virtual tours of property listings posted on YouTube, it’s tough to find many that have more than a handful of views. That begs the question, “Why do agents need virtual tours when no one is looking at them?” …

The insider’s guide to local SEO for real estate professionals

If you’re a real estate professional and have been in the business for more than a few months, you know first hand the challenges of getting found in local search results. We call this local SEO, and it’s a lot different than your average SEO campaign,…

8 simple should-haves when choosing a real estate app developer

The appeal of the business card is clear, you want to put something in people’s hands to help them contact you. In my last article, I talked about personalized apps that could replace agent business cards as a marketing tool. You want your name, number…

Zillow’s agent advertising business booms while Market Leader revenue falls

Zillow Group’s integration of former rival Trulia is expected to be complete in the next few weeks, and the company announced in its second-quarter earnings results today that it beat its own expectations for revenue and EBITDA (earnings before interes…

Integrate workflows in the cloud and mobile with Zapelo

If real estate had a word of the year, 2015’s might be “integration.” The days of brokers and agents plugging data into disparate platforms are clearly numbered …