How one luxury brokerage is turning Instagram likes into sales

There are many fans of what some call “real estate porn” — luxury homes with a one-of-a-kind design, extravagant features, sweeping landscapes and hefty price tags. Instagram is the perfect platform for this kind of content, and you’ll find many real estate agents and enthusiasts alike building impressive followings based on these envy-inducing photos and the imagined lifestyle around them.

10 steps to attracting free real estate leads on Instagram

I once had one of my brokers in charge tell me, “Social media is fine, but I don’t think you’ll find many clients that way.” …

10 steps to attracting free real estate leads on Instagram

I once had one of my brokers in charge tell me, “Social media is fine, but I don’t think you’ll find many clients that way.” …

16 easy ways to dial in your Instagram marketing

Everyone knows social media rule No. 1: Don’t post anything that will embarrass you in the future, and don’t appear in any compromising photos. This principle becomes especially crucial with platforms such as Instagram, where the social currency is ima…

4 tips for using Instagram as a real estate agent

With over 300 million people who actively use the app, Instagram has ascended to the top of the social media market. Facebook remains the reigning champion, but many agents and brokers have seen a decline in their ability to reach new clients on that p…

Common practices of top producers — and how you can adopt them

Our topic was “Taking customer service to a higher level.” I found it fascinating to learn the similarities and differences between the three of us as we answered questions on the fly during our panel, as well as what other panelists had to share throu…

3 apps that will make you an Instamaster on Instragram

Recently I wrote about how Instagram just might be the best social site in the world for marketers, and I gave some fun examples of how to use it for real estate marketing. This week, I want to share with you three easy to use apps that will make you l…

3 apps that will make you an Instamaster on Instragram

Recently I wrote about how Instagram just might be the best social site in the world for marketers, and I gave some fun examples of how to use it for real estate marketing. This week, I want to share with you three easy to use apps that will make you l…

Instagram just might be the best social site in the world for marketers

Size isn’t everything. Instagram may not be the biggest social network in the world, but it is the fastest-growing social network in the world. And marketers are flocking to Instagram because of its phenomenal engagement rates …