What every team lead really needs

The team model is one of the most powerful ways to do business in real estate, and for good reason. Real estate agents have to wear many hats (three guesses which my favorite is — see my profile photo), and not every agent is good at every aspect of t…

Happy Grasshopper: How many homeowners have a ‘go-to’ agent?

So long as nothing goes drastically wrong, patients are likely to book appointments with one dentist for their two cleanings per year. Homeowners who aren’t handy themselves will probably call on the same maintenance help to fix the garbage disposal an…

Podcast: Halloween prospecting — no tricks, just treats

Let’s face it, for most agents, Halloween is the holiday that signifies the slow march to the end of the year — and usually the end of any real work. Pretty soon cars will be disappearing from brokers’ parking lots faster than you can say: “Trick or t…

Happy Grasshopper making 25 key hires

Happy Grasshopper, a company that writes and delivers follow-up email for real estate agents, recently announced that it is hiring 25 new key employees …

Council of Residential Specialists (CRS) form new partnership with RESAAS Services Inc. to benefit members

Real estate agents who are members of the Council of Residential Specialists (CRS) now have access to various vendor tools and products at a discounted rate through the new CRS Marketplace platform. The 31,000-member organization recently formed a part…

Podcast: Your 12-month lead generation plan: Part 2

Your center of influence (COI) is tremendously important to your real estate business, and just like any of your lead-generation tools, it requires nurturing and maintenance to remain effective …

Real estate lead conversion: 1 minute, 1 day, 1 year and beyond

Yesterday, we had a couple of great guest speakers for our topic of lead conversion on our Thursday webinar. We had some real nuggets come out of our Twitter chat @FollowupForever. MY big takeaway? That email for salespeople is NOT email marketing. The…

After a stroke, a young real estate agent strives get her career back

In the fall of 2011, Jessica Hunt was working for a boutique real estate firm in Cambridge, Mass., where she’d moved to be with her fiance, when a blood clot lodged in the left side of her brain, causing a …