How to make your open house a highly productive event to remember

The signs are out, the lights are on, the door is open, and there’s the smell of fresh baked goods in the air. It’s showtime for your open house, the old-school marketing event that even with the dawn of virtual tours can still be a major lead generator for real estate agents while serving as an important step in the selling process.

Real estate’s top producers share their secrets to success

The sheer work ethic of Michael Jordan, the mindset of a Jedi, the adaptability of a chameleon and the dogged humility of a servant — put it all together with a commitment to real estate, and you just might get a top-producing agent.

Hurdlr raises $3.2 million for real estate business management

Hurdlr raised $3.2 million in its first funding round as the business-tracking tool for freelancers develops a version tailored to real estate agents.

Hurdlr raises $3.2 million for real estate business management

Hurdlr raised $3.2 million in its first funding round as the business-tracking tool for freelancers develops a version tailored to real estate agents.

Halstead unveils corporate rebrand costing ‘in the millions’

New York City-based real estate company Halstead Property today unveiled a wide-ranging corporate rebrand for the first time since 2006 involving a new aesthetic, name tweak and tagline that applies to everything from the firm’s storefronts and website all the way down to its cocktail napkins. 

HomeSmart acquires Coldwell Banker Trails and Paths in Arizona

Arizona-based real estate franchisor HomeSmart today announced the acquisition of Coldwell Banker Trails and Paths, a team of 65 agents in Mesa, Arizona. This deal brings HomeSmart’s total network count to 14,500 agents (within 133 teams) across 17 states.

Zillow will begin buying and selling homes using agents

Zillow’s new enterprise — offering to buy homes outright and resell them, using handpicked local real estate agents who are already participating in Zillow’s separate Premier Agent program to represent Zillow in both its purchase of homes and its re-sale of them — will launch within weeks

Exclusive interview: Why Zillow is becoming an iBuyer

As tech-driven institutional investors invade the real estate industry with the promise making the homeselling process less painful, Zillow announced today that it will start buying and selling homes itself in the cities of Phoenix and Las Vegas as part of its Instant Offers program launched last spring. 

Exclusive interview: Why Zillow is becoming an iBuyer

As tech-driven institutional investors invade the real estate industry with the promise making the homeselling process less painful, Zillow announced today that it will start buying and selling homes itself in the cities of Phoenix and Las Vegas as part of its Instant Offers program launched last spring. 

Zillow will begin buying and selling homes using agents

Zillow’s new enterprise — offering to buy homes outright and resell them, using handpicked local real estate agents who are already participating in Zillow’s separate Premier Agent program to represent Zillow in both its purchase of homes and its re-sale of them — will launch within weeks.