Dear real estate agents: Here’s the difference between relationships and leads

Something funny has been happening around the office, and maybe you’ve noticed it at your office as well. We’ll get a call from an agent who says his or her client is only available to see a listing at a certain time — say, 11:00 a.m the next day. A few minutes go by, and we get the same call from another agent whose client also wants to see the property at 11:00 a.m., and guess what — they aren’t available at any other time. Maybe you already know where I’m going with this …

Are your client relationships impervious to technology?

“Real estate sales is a relationship-based business.” Most real estate agents claim this as their mantra, yet few of them run their business in a way that reflects this belief …

2 quick tips to make your client relationships even stronger

Over the course of a real estate transaction, so many things fall outside of a real estate agent’s control. But you can always focus on the client …

Why good customer service is not enough

At the beginning of each year, companies start coming out with all kinds of reports based on the previous year. The most interesting one I’ve seen so far is from a company called LiveChat …

3 reasons to invest your time and money in client relationships instead of leads

Relationships are the key to future success in the real estate business. Relationships pay dividends, build referral networks and can last a lifetime. Leads, however, have an expiration date, are not personal and are sold to the highest bidder …

Nonverbal communication is how agents really win listing presentations

There’s a million and one ideas out there on how to win more listing presentations … We are told we need the “must-have” materials to give to our clients. We’re told we have to memorize and internalize numerous scripts on how to get the appointment, …

3 reasons your leads aren’t closing and what you can do about it

Quick agent fame, overnight sensations and companies who build crowd followings fast have always scared me. Why? Because I know, billboards don’t make deals. Whether you’re marketing mansions or selling special spoons, the buzz you generate isn’t half as important as the clients who actually close the deal …

Real estate lessons from Canada

Royal LePage research sheds light on buyers’ attitudesread more