Want more clients? Tap into marketing automation

The automation of marketing allows agents to stop wasting time and effort on mundane tasks and focus their attention on the customer experience instead. Here’s how to go about it.

NAR’s proposed ethics changes miss the mark

If the intent of the Code of Ethics is to hold real estate professionals to a higher standard, the proposed addition fails to achieve that. Here’s why — plus what could be done.

3 fundamental ways to support your team members

In today’s shifting landscape, a lot of agents are coming and going — joining and exiting teams. So, what can leaders do to create an atmosphere of support and growth?

Real (Estate) Talk: What it’s like for me as a Black millennial female agent

For broker, coach and trainer Lee Davenport, experiencing microaggressions over years of working in real estate did more than just sting. Here, she shares her story — and what she hopes readers can learn from it.

In light of Google lawsuit, are monopolies lurking in the real estate industry?

On Tuesday, the U.S. Justice Department accused Google of illegally protecting its monopoly over search and search advertising. It begs the question, are there real estate monopolies?

Ylopo: Dynamic PPC 2.0 is the industry’s best response to big-portal leads

Digital marketing platform Ylopo has been beta testing a new consumer home search experience for months to accompany its innovative Dynamic PPC ad strategies.

Educate yourself before reacting to Code of Ethics changes!

NAR proposed changes to the Code of Ethics, and the real estate community is reacting — or more precisely, descending into an uproar. Here’s why industry professionals should take some time to closely read and examine these changes.

Pulse: What’s your top tip for building a luxury network?

This week, we’re asking our readers to share their best advice for cultivating a solid luxury network of trusted agents, brokers, vendors and, of course, clients.

Want to grow your wealth? Use this secret multimillionaire strategy

In this week’s episode, Chris Naugle, author and money expert, breaks down how infinite banking works and other important concepts for agents looking to grow their net worth.

In 2021, use your marketing budget on personal touches

Avoid the glitz and glamour next year, and get back to tried-and-true personal touches when it comes to connecting with clients.