The real estate industry’s evolve-or-die moment

The old adage — “If you try to be everything to everyone, you’ll be nothing to no one” — could not be more relevant to the prevailing sentiment within the real estate industry today.

4 ways to generate leads without having to hard sell

Between my smart home, smart office and business automations, I use technology to keep every aspect of my life running as close to clockwork as possible, even when I have no idea what time it is. I’m a tech guy. I love finding the newest and best ways to do absolutely everything …

Exactly How Big Is the Military Market?

The following information is provided by the Center for REALTOR® Development (CRD). Current and former military are a huge demographic segment in the U.S. According to the most recent Demographics Report (2015) from Military OneSource, prepared for the U.S. Department of Defense (DoD) across active duty and reserve populations, there are 2.1 million military personnel. […]

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Build Your Brand by Being a Better Person

In the following interview, Mark Fields, president of CENTURY 21 Mark Fields and Associates in Asheville, N.C., discusses branding, culture, luxury marketing, and more. Region Served: Asheville, N.C., and surrounding areas Years in Real Estate: 40+ Number of Offices: 1 Number of Agents: 10 Favorite Way to Communicate With Clients: Face-to-face. A lot of communication […]

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Is your real estate brand in desperate need of a revamp?

As a real estate agent, you offer a plethora of unique services that your competition does not. You go above and beyond for each and every one of your clients. Yet your competitors are thriving, and you are just barely keeping your head above water …

How to brand yourself on a budget without looking cheap

Whether you do it on the cheap or with a million-dollar budget, branding yourself requires careful thought. Careful thought about who you (as a real estate agent) are, who you’d like to be and why you do what you do …

Personal brand vs. company brand: What’s more important?

Which is more important, the company brand or the agent’s personal brand? In this video, Peter Lorimer discusses company brand versus personal brand and what agents should do.  …