Coldwell Banker CMO shares the keys to a hit rebrand

On the Inman Connect New York 2020 stage, Coldwell Banker CMO David Marine shared the process behind the company’s 40-year rebrand.

The all-in-one solution vs. best-in-class: A head-to-head comparison

In a recent interview, Agent Image Co-founder and Managing Partner Jon Krabbe shared his insights on how agents today can build their digital presence. We also spoke about the need for today’s agent to shape a tech stack that meets their goals.

Keeping It Real: Don’t let fear make your decisions

On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer discusses why you have to be authentic and follow your gut. 

5 ways to stay on the right side of the law

Compliance might not be a sexy topic, but making sure that you’re following the rules (and keeping the receipts) could save you huge amounts of time and money in the event of any disputes. Here are five best-practice tips to get you thinking like a reg…

Best practices on building your digital brand

In a recent interview, Agent Image Co-founder and Managing Partner Jon Krabbe shared his insights on how agents today can build their digital presence. Just past their twentieth year, Krabbe and the Agent Image team know of which they speak.

Keeping It Real: Don’t take half measures

On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer talks about how to give your business your all in 2020. As we move into the new year, make a resolution not to do anything in half measures.

Agent/broker perspective: Complying with new branding and marketing regulations

In this column, Anthony Askowitz explores a hypothetical Miami real estate situation from both sides of the broker/agent dynamic. This month: A top Miami agent is frustrated with new state regulations concerning naming and branding, which forbid certain words and force agents, groups and teams to showcase their brokerage on equal terms.

Dear Marketing Mastermind: What content should be on my website?

As we move into the end of the year, here are some ways to start thinking ahead to your 2020 content. New or revised content now can help you rise in the search engine rankings by the time the spring market heats up.

How to become the go-to agent in your neighborhood

The most successful real estate agents dominate specific geographic areas. Here’s how to get started down that road.

What to do when bad behavior threatens your brand

How do you respond when a real estate agent’s language or behavior reflects on the brand you’ve built your career on? Cape Coral RE/MAX agent James Warren shares how he handled a recent incident involving RE/MAX agents from a Fort Myers brokerage office who were blasted for “transphobic” social media posts.