Genuine communication is the anecdote to iBuying

The Agency founder Mauricio Umansky believes that art of genuine communication is dying, and it’s up to real estate agents to keep it alive or lose ground to disruptive real estate tech companies pushing things like iBuying.

How to build a track record by knocking on doors

When luxury agents David Parnes and James Harris wanted to get into real estate years ago, they didn’t have a track record, contacts or anything else that agents typically need to succeed. So they hit the pavement. Here’s how that lead to success.

Smart-home tech for agents: Aeotec Sensors

In this weekly column, hosts Brandon Doyle and Colton Pratt walk through smart-home products and showcase their capabilities while reviewing pros and cons. Tune in, so that when your clients ask, you’ll be the expert. This week, Aeotec Sensors.

Video marketing, staging matter more than ever for luxury listings

At Inman Luxury Connect, Carrie McCormick, a development specialist at @properties, said that video marketing is a “requirement” these days, and her co-panelists said that staging is a top priority to create an emotional impact with buyers.

Agents should strive for authenticity in social media

“It’s really important to present yourself and your personality,” Jon Krabbe, founder of digital marketing firm Agent Image, said Wednesday morning during Inman Luxury Connect in Beverly Hills. “They can tell if it’s authentic.”

3 things Justin Bieber did wrong that a Realtor would nail

Beverly Hills agent Jade Mills highlights the many reasons that Justin Bieber’s bid to sell his home on Instagram is doomed to fail.

Data, honesty key to giving sellers realistic expectations: Gary Gold

Today’s sellers may have done their own research and come up with their own prices, so it’s up to agents to manage expectations and gently deliver reality.

The luxury market ‘is doing just fine’ — even amid shrinkage

Luxury buyers are gravitating away from the grand estate and toward properties with lots of amenities and little maintenance.

Luxury agents need to be ‘smarter than the internet’

Brad Inman argued Wednesday morning at Luxury Connect that the real estate market today is dominated by change and that agents need to be smarter to thrive.

Opendoor CEO shares his vision for real estate agents

Opendoor CEO Eric Wu said he thinks the role of agents will change significantly — while musing that “it’s good to be hated” by some agents.