Why should real estate agents care about chatbots?

SAN FRANCISCO -- When a lead reaches out to you at 2 a.m., how do you respond? In the past, you could set up an auto-responder with no interactivity, you could get out of bed and handle it yourself -- or worse yet, you could do nothing and miss out on the lead entirely. But today, there are much sleeker options that can banter with a lead until the real estate agent is needed to step in ...