What to do when agents don’t fit your brokerage model

SAN FRANCISCO -- A one-size brokerage model does not fit every agent's needs. That was a key message from Sherry Chris, CEO of Better Homes and Gardens, at ICSF Broker Connect this week. Three different style brokerages -- 100-percent-commission brokerage, Signature; progressive traditional agency, Coldwell Banker King; and tech startup, Door -- faced off to talk about how they work together to address this issue not despite their differences, but because of them ...