The elephant in the room with Zillow’s acquisition of Trulia is mortgages

In the articles I've read dissecting the events of the last few days, I've been surprised to find virtually no reference to what I believe is a key part of the value proposition of a combined Zillow and Trulia: the monetization of products and services that precede, are needed for, or follow the purchase of a home. The elephant in the room with all these services is mortgages ...