Premium placement of listing agents’ contact info at odds with who deserves consumer leads

Real estate agents, broker-owners and multiple listing services are rightfully concerned about two major issues when it comes to syndication to listing portals: data accuracy and an issue that has become known as “the three-headed monster.” Part 1 of this series outlined how data accuracy must be a concern for any agent or brokerage that syndicates their listings. The second concern is the “premium placement model.” ...