Cultivating Success With Education and Community Outreach

Koberlein_RoseyIn the following interview, Rosey Koberlein, CEO of Long Realty Company, a member of Leading Real Estate Companies of the World® (LeadingRE) in Tucson, Ariz., discusses the advantages of the brand, education, leadership, and more.

Region Served: Southern Arizona and areas of Mexico
Years in Real Estate: 33
Number of Offices: 15 corporately owned and 24 franchises
Number of Agents: 1,300
One Thing People Don’t Know About You: At 40 years old, I took two years off to be the hippie I didn’t get to be when I was younger.

How does the LeadingRE MAESTROTM Leadership Certification program you helped design develop highly effective real estate leaders?
At LeadingRE, it was obvious that we had a hole in leadership management at the branch level, so 10-15 of us from across the country went over the necessary skillsets related to what would make a really good branch manager. These fell into three buckets: creating and maintaining a healthy culture in a branch; coaching and training agents to be productive; and growing your business. LeadingRE asked me to put together the syllabus for growing a branch. The biggest thing to instill in branch managers is the fact that culture and agent development lead to growth in the branch. How does your brokerage’s office culture play a role in your real estate career? It all begins with culture. To be able to instill the core values of your organization to create relationships with sales associates and employees is the most important thing.

Can you talk a little bit about your community involvement and how you apply your experience to everyday business?
I’m on the board of directors for the Southern Arizona Leadership Council and the YWCA, as well as a board member for the Pima County Real Estate Research Council and a member of The Realty Alliance. Long Realty has a prestigious role in the community; they turn to us about what’s going on in the world of real estate. At YWCA, I’m helping entrepreneurs put businesses together, and helping women establish themselves in the community.

You’ve won several awards for your leadership roles, including Women of Influence and Women on the Move. How do you use your influence to empower and coach female agents within your brokerage?
I don’t broadcast those awards that much. The biggest award I received was Tucson’s Woman of the Year award in 2015. My way of working with women is to make bigger requests. Sometimes you have to ask people to do something a little bit bigger, or a little harder—something that makes everyone stretch. If I’m leaving them at their position, I’m not helping them grow.

What types of systems have you found most useful throughout your real estate career?
It’s not a system, but leadership. The leadership of the company decides on the focus. Once they go out and announce that focus, they’re constantly drawing on that foundation to get every department, every role, every employee and every sales associate on the same page.

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Dominguez_Liz_60x60_4cLiz Dominguez is RISMedia’s associate content editor. Email her your real estate news ideas at For the latest real estate news and trends, bookmark

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