Creating an introductory video for your real estate website? Make it less about you, more about neighborhoods and clients

Over the past few years, many of you have expressed a fear of being “on camera.” That’s understandable, but it’s one of the best ways to introduce yourself and connect with prospective clients. If there’s one thing that should put your mind at ease it’s that many of the videos I see feature way too much of the agent/mortgage broker/etc., and not enough about their subjects: area sights, clients, neighborhoods and homes ...