Are you ready for the ‘everything store’ of real estate?

I'm a full-service agent running a full-service brokerage, and I'm posing a question to you: If a market force required that we lower commissions to be competitive, how would you react and adapt to stay in business? I just finished reading The Everything Store about Jeff Bezos and Amazon.com. It talked about how Wal-Mart and Amazon have pounded retailers, wholesalers, manufacturers and anyone in the consumer-goods business into the ground ...