Are senior citizens our greatest untapped, under-served market?

As the daughter of two nonagenarians (90-something-year-olds), I spend a lot of time with old people whom I refer to as elders. Sometimes people aged 55 to 100 get lumped together as senior citizens, but when we discuss the housing needs of this group,…

Do buyer ‘love’ letters risk violating fair housing?

Writing a love letter to a seller isn’t illegal, but if we discourage buyers from writing them, we might help promote fair housing. This year marks the 50th anniversary of the passage of the Fair Housing Act, and as such, we need to take a good hard look at the practice of using buyer “love” letters to win a home.

Why you don’t need to use fear tactics to sell your services

As a group, there are definitely a few things real estate professionals, and by that, I mean those of us who sell real estate, should avoid. We don’t need headlines like “8 reasons selling without a real estate agent is a recipe for disaster.”

Agents, stop hating Zillow and embrace it

There are a lot of real estate agents who dislike Zillow because, in many markets, Zillow has all of the listings and then some. Zillow has changed quite a bit over the years. It’s become a valuable resource for buyers, sellers — and their agents. But so many agents stubbornly snub Zillow simply because they don’t like it. 

How to reject a homebuyer’s offer respectfully

It’s time to talk about the correct way to reject offers on homes for sale when there are multiple offers. I have written a few offers that have been rejected because the seller got a better offer. It is to be expected, and it happens. It’s part of the…

What if real estate was more like the health care industry?

When I look at the medical industry, I feel good about being in real estate. It’s competition that makes us try harder and do better. We need to provide excellent customer service if we want to stay in business, and we only get paid after the outcome — and only if it’s a positive outcome.

How the inventory shortage is throwing a wrench in my business

What I call “disruption fatigue” set in for me a couple of years ago, and now disruption has arrived. The number of people who want to sell their home has declined, and the number of people who want to buy homes has increased —creating a record-breaking shortage of homes for sale …

One broker reflects on 50 years of fair housing

There are not many people who care to read about fair housing. Let’s face it, most of us are salespeople, and sometimes rules seem like unfair barriers …

What is leadership anyway? Notes from a broker on the fringe

After reading Brad Inman’s “Let’s revolutionize real estate industry leadership — who’s in?” article, I’ve decided I am on the “fringes” of the real estate industry …

What happened to true customer service?

I have lot of experience being a dissatisfied customer. Most recently, the bank made a mistake, and an extra $9,700 was removed from my account late one Friday night. The bank has admitted that something happened and has acknowledged that the same chec…