Don’t ignore this part of your pipeline

Read through any real estate group on Facebook and you’ll see the top question is often about which CRM is best. To which most will reply, “whichever one you’ll actually use.” A CRM is a powerful tool for any real estate professional. And actively using it is, in fact, a critical part of being successful with it.

Build a culture of learning and growth

Competition for talent in real estate is fierce. And one of the strongest differentiating factors for your brokerage is found in training and continuing education. It’s something Dan Nelson, VP of Performance Excellence at Leading Real Estate Companies of the World® (LeadingRE), feels passionate about and the reason LeadingRE has prioritized educational offerings for its network of 565 brokerages.

Why you should generate your own leads

Lead generation is the lifeblood of your real estate business. Yes, your sphere of influence should be a reliable source of business. Referral and repeat clients are the results of being a trusted advisor in your community.

JP & Associates REALTORS are full speed ahead

One of America’s fastest growing brokerages is poised to be one of America’s fastest growing franchisors. Why and how is this even possible? We asked one of its franchisees to give us some insights.

Google is about to revolutionize the way consumers find real estate agents

Clear your cookies. Delete your browsing history. Switch to Incognito. Google is poised to bring the power of aggregation to real estate. First, a little history.

“Focus on what you love to do.”

Realtors get into this business because they love helping people buy and sell homes. But often, that’s not enough to achieve the success they desire. “The skills that make you really great at helping your clients through this transaction don’t really bring any clients in the door — which is step number one for any real estate agent,” said YourWayHome founder Andrew Batson.

Low-cost, high-impact marketing with video

“What do Christmas decorations have to do with real estate?” asked Chrissie Wright. “Connection and engagement,” she said, answering her own question. “And it has everything to do with letting our community get to know us and trust us.”

Luxury Agent Spotlight: Tere Foster

As the proud daughter of a European immigrant, Tere Foster of Team Foster at COMPASS in Washington knows that real estate is the true American dream. And she knows the dream is just as strong after 32 years in the industry.

Real estate teams should demand more. Here’s why.

Teams are often the highest contributors to brokerage sales volume, making them a critical part
of today’s real estate landscape. Teams are also one of the fastest growing segments in real estate, so it’s important for brokers to make an effort to do whatever they can to recruit and retain teams in their organization.

Create an office space that engages and inspires

Great office design speaks volumes about a company – it conveys the firm’s personality while creating a welcoming space that encourages productivity and engages the community. As part of its annual awards, Leading Real Estate Companies of the World® (LeadingRE) presents an award for Most Innovative Office Design.