How to write listing descriptions that pop

If you want to improve your property descriptions, here are some of the best tips, tricks and hints to help. Consider this your property description boot camp.

Dear Marketing Mastermind: As prices soften, how can I make my listings stand out?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: creating an unforgettable client experience.

How California’s wildfires are affecting its real estate

Nick Giovacchini of San Francisco-based real estate investment firm AlphaFlow discusses how the recent California wildfires have impacted the region thus far and how they will continue to do so in the weeks, months and years ahead.

Lesson Learned: Service first, real estate second

In this Monday column, Christy Murdock Edgar asks agents across the nation to share the lessons they’ve learned during their time in the industry. This week, South Florida’s Paul Saperstein.

How to market a listing from staging to social media

Regular Inman contributor Christy Murdock Edgar talks all things marketing with Interior Marketing Group (IMG) founder and CEO Cheryl Eisen in this q-and-a session that’s full of insights for agents and brokers.

Lesson Learned: Figure out how to do it your way

In this Monday column, Christy Murdock Edgar asks agents across the nation to share the lessons they’ve learned during their time in the industry. This week, Manhattan’s Jake Kerrigan.

3 Thanksgiving marketing hacks you still have time to pull off

It’s not too late to reach out and make a big impression on your sphere and potential clients. Show them how thankful you are for their business and referrals using these ideas.

Dear Marketing Mastermind: What’s the most effective content for real estate?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: content creation.

Lesson Learned: Cross your t’s and dot your i’s

In this Monday column, Christy Murdock Edgar asks agents across the nation to share the lessons they’ve learned during their time in the industry. This week, proud Florida native and former healthcare provider, broker-owner Ophelia “Opey” Angelone.

Lesson Learned: The entire process matters

In this Monday column, Christy Murdock Edgar asks agents across the nation to share the lessons they’ve learned during their time in the industry. This week, the first woman registered as a member of the Chennai Real Estate Agents Association, broker N…