The Real Word: HENRYs, bickering buyers and the shutdown

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week: the next generation of wealth and what agents should know. 

The Real Word: The implications of agent-centric

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week: Are you for or against the agent-centric philosophy?

Running out of real estate content ideas? Try this

Creating content consistently is essential for any real estate agent who is building a brand, but sometimes fear takes over, and you’re left feeling like you have nothing worthwhile to say. Kick those doubts to the curb by using your truth to fuel your…

Trying to build an online presence? Start here

With 42 percent of buyers finding their agents by referral, you should focus on the easiest way to get referrals — content marketing. Here’s how to get started and keep it consistent.

Why brokerages need to offer marketing concierge services

In today’s industry, it’s impossible for agents to go it alone — they can’t market, negotiate, write up contracts, show buyers houses and list properties by themselves all while maintaining a high level of service. This is where brokerages have a chance to prove their value as service providers for their agents — and earn some commission back.

The Real Word: What does the digital end-to-end transaction dream look like?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week: the real estate transaction dream and what the pros wish they knew when they started.

The Real Word: What does concierge marketing mean for agents?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week: NRT’s marketing concierge for Coldwell Banker.

The Real Word: What agents think about Zillow bringing back unvetted leads

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week: Zillow is bringing back unvetted leads. Byron and Nicole discuss how there are mixed reviews from agents about this move.

The Real Word: The Airbnb hack you should know about

Watch Byron Lazine and Nicole White discuss a new Airbnb hack in real estate. People are asking to lease with an option to buy in six months — and to be able to rent the property on Airbnb while leasing.

The Real Word: Should New Yorkers gripe about Amazon’s HQ2?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week: New York residents aren’t happy about being selected for Amazon’s second headquarters. Is this a racket?