Is the next big thing improving customer experience?

Many months ago I wrote for Inman about something I named the “CX,” the consumer experience. I’m not talking about the user interface (UI) or the user experience (UX), but this elusive thing called the CX. …

3 areas your agents can compete with powerful portals

Should brokers spend time focusing on how to complete with portals like Zillow or waste energy worrying about what realtor.com is going to do next that could impact their business? Zillow is spending tens of millions of dollars to win …

3 areas your agents can compete with powerful portals

Should brokers spend time focusing on how to complete with portals like Zillow or waste energy worrying about what realtor.com is going to do next that could impact their business? Zillow is spending tens of millions of dollars to win …

How to list a home the right way

Awesome, you’ve got your first listing! Maybe you’re new in the business, you maybe you’ve been a buyer’s agent and finally headed out to go solo. Congrats and welcome to the fast-paced and exciting world of residential real estate. Now let’s get real …

How to list a home the right way

Awesome, you’ve got your first listing! Maybe you’re new in the business, you maybe you’ve been a buyer’s agent and finally headed out to go solo. Congrats and welcome to the fast-paced and exciting world of residential real estate. Now let’s get real …

Real estate prospecting that plays to your strengths

So about real estate prospecting — I hate cold-calling, door-knocking and calling expired listings. I don’t like sitting across the kitchen table from a homeowner and telling him or her that their listing is worth far less than they think …

Why you should sing ‘happy birthday’ to Zillow

Twenty years ago, I hung out for a couple of years on the third floor of the Redwest campus at the Microsoft headquarters in Redmond, Washington, where the software company was dabbling in every imaginable digital venture. One day, I was meeting with L…

Zillow recording phone calls between agents and leads

In late November or early December, Zillow began making recordings of conversations between leads and agents who advertise on the site available to some of those agents. But online comments and interviews with a number of agents reveal that many agent advertisers only …

Nan & Co. Properties targets foreign buyers’ demand for Houston condos

The demand for Houston condos within the Galleria and River Oaks District is being driven in large part by foreign national buyers. According to Nancy Almodovar, CEO of Nan & Co. Properties, foreign nationals, namely those from Mexico and Latin America, ‘love’ Houston condos. …

What’s your unique value proposition?

For many years — nearly a century, in fact — real estate agents based their unique value proposition on being gatekeepers to listing data. Without an agent, sellers could not get their homes in front of a wide audience, and buyers could not efficient…