Why Zulia doesn’t mean checkmate

So it’s official. Zillow is buying Trulia. And Brad Inman argues that this is now “checkmate” for the traditional real estate industry. As he suggested a few months ago, Brad sees brokers as trapped between portals on one side and top producing agents on the other, and believes that “Zulia” will soon win the hearts and minds of consumers to extend its industry dominance …

The Zillow phenomenon: Don’t confuse momentum with innovation

Ten years ago Zillow and Trulia did not exist — realtor.com was beginning to rule the roost of our industry. Back then every client wanted to make sure their listing was on realtor.com. Brokerage companies were fighting off the grip that newspaper cla…

Fight, compete or cooperate?

Have you been in a partnership — business or personal — in which the other party has the upper hand, and the relationship may be hurting you somehow? You see no way out. You consider blowing it up — the nuclear option — but you fear the consequenc…

Zillow set to acquire Trulia for $3.5B in stock

Zillow announced today that it’s entered into a definitive agreement to acquire its chief competitor Trulia for $3.5 billion in stock. The companies will maintain their separate brands, with Trulia CEO Pete Flint staying on board and reporting to Zillow …

Zillow’s Trulia move is ‘checkmate’

Alex Perriello, the astute and affable CEO of Realogy Franchise Group, sent me an email two weeks ago, to set up an appointment to talk on Tuesday, July 15, at 1 p.m. I anticipated that the reason for the call …

Testing Zillow’s ‘Coming Soon’ while the MLS sleeps

Zillow’s new “Coming Soon” feature has been the talk of the industry for over a month now. Some like it, some don’t, and some — most notably MLSs — have been caught asleep at the switch. While other companies in …

Real estate industry grappling with prospect of ‘Zulia’

If reported merger talks between Zillow and Trulia do culminate in a deal, a slim majority of Inman News readers who responded to an online poll Thursday said that would be bad for the real estate industry. Would a merger …

Zillow and Trulia’s share prices surge on merger report

Shares in Zillow and Trulia are up sharply today on reports that Zillow is looking to acquire its smaller rival. Citing anonymous sources, Bloomberg reports that Zillow could value Trulia at as much as $2 billion, and that an agreement …

Is realtor.com no longer a Realtor’s best friend?

Realtor.com may be the official consumer website of the National Association of Realtors, but rival search portals Zillow and Trulia have improved their value proposition to listing agents and brokers to the point “where many Realtors and MLSs feel they …

William Raveis framing StreetEasy search results in NYC

William Raveis Real Estate is looking to jump-start its entry into the New York City market by framing search results from StreetEasy, the popular regional listing site acquired by Zillow last year. Located at Tower 56 on East 56th St. between …