MLS will send only the bare bones of listing data to Zillow, Trulia and realtor.com

In a bid to drive more traffic to listing brokerage websites, consumers will soon see only limited listing data when they search for Mid-South homes on Zillow, Trulia, realtor.com and other third-party public portals. In May, Inman News published a guest …

Big Pennsylvania brokerage cuts off flow of listings to Zillow

One of Pennsylvania’s biggest brokerages, Northwood Realty Services, has pulled about 2,700 listings from Zillow, citing concerns over the accuracy of Zillow’s automated valuations and with listing data displayed on the site. Northwood Realty, whose more than 1,000 agents serve …

Zillow listings searchable in Chinese, but details about homes are presented in English

Chinese-speaking buyers can now use leju.com and a stable of other search portals owned by Leju Holdings Ltd. to search for U.S. homes in Zillow’s inventory, but listing detail pages will be presented only in English. Under a partnership between …

Zillow targets first-time homebuyers in latest national TV ad

Zillow’s latest national TV ad, “What If,” targets first-time homebuyers by highlighting a new tool that allows consumers to secure a mortgage preapproval letter in minutes. The ad begins airing today and will run through the fall and winter on network and …

Real estate M&A: You ain’t seen nothin’ yet

Mergers and acquisitions in the residential real estate sector are hot, and getting hotter. A taste of some of the recent action: Zillow buys Trulia and acquires smaller firms Postlets, HotPads, StreetEasy, Retsly, Mortech, Buyfolio and RentJuice …

With acquisition, Move subsidiary will handle distribution of 85 percent of listings

Realtor.com operator Move Inc. has acquired the listing syndication arm of Point2, boosting the number of listings distributed by its own syndicator, ListHub, to search portals like Zillow and Trulia to about 3 million — or nearly 85 percent of …

Antitrust regulators will dig deeper into Zillow-Trulia merger plans

The Federal Trade Commission has made a request for additional information from Zillow and Trulia about their merger plans, the companies disclosed today in a statement that characterized the antitrust regulator’s “second request” as “a standard part of the full …

Portal hacks: how to get your money’s worth out of online leads

The big real estate search sites — Zillow, Trulia, realtor.com and homes.com — attract tens of millions of visitors every month, and real estate brokers and agents are paying big dollars for the leads the portals generate. Some who know the game best…

Zillow hires 2 more industry vets to woo MLSs, Realtor associations

Zillow has added two more real estate industry vets to its industry development team to help bolster its relationships with multiple listing services and Realtor associations around the U.S. Both Steve Allen and Chris Kiel now serve as directors of MLS and industry development …

Realtor.com should be ‘Match.com’ for real estate agents

You might think from what you’ve read about it that the Zillow-Trulia merger is going to be like the resurrection of Godzilla. “Run for your lives — Godzulia is coming,” many are warning realtor.com. “Muah!” But the impending merger does …