Is realtor.com no longer a Realtor’s best friend?

Realtor.com may be the official consumer website of the National Association of Realtors, but rival search portals Zillow and Trulia have improved their value proposition to listing agents and brokers to the point “where many Realtors and MLSs feel they …

William Raveis framing StreetEasy search results in NYC

William Raveis Real Estate is looking to jump-start its entry into the New York City market by framing search results from StreetEasy, the popular regional listing site acquired by Zillow last year. Located at Tower 56 on East 56th St. between …

New realtor.com ‘Accuracy Matters’ ad set to hit cable TV networks

The next realtor.com “Accuracy Matters” ad, entitled “Mom,” will be running on cable networks including HGTV, USA, TBS, DIY and TLC. “Mom” is a follow-up to realtor.com’s “Doghouse Architects” spot, released in May.   Realtor.com operator Move Inc. launched the …

Zillow: Seriously, we don’t want to be an MLS or broker

SAN FRANCISCO — Greg Schwartz, chief revenue officer at Zillow, says he’s asked the same question almost on a weekly basis: Is Zillow going to become a multiple listing service? His answer is always the same: “No.” …

Trulia sourcing listings directly from more than 12,000 brokerages

Trulia says it’s now getting listings from more than 12,000 brokerages across the U.S. either directly or through agreements with multiple listing services that allow listings to be refreshed as frequently as every eight minutes. The San Francisco-based portal gets …

Zillow acquires Retsly, platform for real estate software developers

Zillow has acquired Retsly Software Inc., the year-old real estate startup that streamlines access to multiple listing service data for real estate technology developers. Financial terms of the deal were not disclosed. Vancouver-based Retsly’s tool also provides metrics back to …

Zillow leads flowing directly into growing number of broker, agent tools

Zillow Tech Connect, a program that lets developers of marketing tools for real estate brokers and agents integrate them with Zillow, now has 25 partner companies and has handled more than 100,000 leads in less than a year. One of …

Zillow getting listings directly from Phoenix-based DPR Realty

Phoenix-based DPR Realty LLC is now sending its listings directly to Zillow under the portal’s Pro for Brokers program. In exchange for the direct feed, the 1,200-agent brokerage gets its logo and a linkback on property detail pages of listings it …

Thousands of listings hit by ‘abortion pill’ spam

Spammers who managed to insert language advertising abortion pills into descriptions accompanying thousands of for-sale listings got even better exposure when the listings were distributed to real estate websites including Zillow, Trulia and realtor.co…

Brokerage, franchise execs think their brands still trump national portals

Despite the millions of dollars that Zillow, Trulia and realtor.com are spending to get consumers to pay attention to their brands this year, brokerage and franchise execs think their local brands still rule. That’s according to results of real estate …