How to tap into your local community for better client experiences

But swaying your client to try out a different neighborhood, so they don’t have to compromise elsewhere — that’s a much tougher conversation. Here are a few lessons I’ve learned in helping my agents open their clients’ eyes to new communities when com…

Big data will soon differentiate the portals — not listing accuracy

The key differentiator between Zillow, Trulia and realtor.com in years to come will be big data, not the accuracy of their listing databases, according to a new real estate advertising report from Advanced Interactive Media Group LLC. As some real esta…

Opinion: 3 reasons the MLS should declare its independence from NAR

So I began thinking: Revolution. Freedom. Independence Day. Who needs independence? Well, I want to be independently wealthy, but that’s not much of a blog. And then it hit me. It’s time for the MLS to declare its independence …

Portal leaders agree: ‘No app is going to replace agents’

MIAMI — Could apps replace real estate agents in 10 years? That was one question posed by a journalist to a panel of listing portal representatives at The National Association of Real Estate Editors’ spring conference …

‘You’re not the listing agent?': how to deal with confused portal leads

Melissa Archuleta, a real estate agent with Keller Williams Realty in Little Rock, Arkansas, recently received a call from a buyer asking for details about a listing, including the property’s homeowners association dues …

Zillow Rent Connect: Boost helps property managers advertise units by location

Almost exactly a year ago, Zillow launched its Zillow Rent Connect lead collection tool, which promised high-quality prospects and data to property management companies with more than 50 units …

Trulia-Zillow merger update

Zillow sent out this update to its customers earlier today, summarizing various ways Trulia is being brought into the Zillow fold, including sharing ad platform features and consolidating reviews …

Seeking home price appreciation? Head west to find it

While recent reports’ home price appreciation data and methodology differs, various sources agree that overall values are rising — with markets in the West leading the way …

NAR and LOCUS research indicate ‘walkability’ is increasingly important to homebuyers

The American dream of a house in the suburbs with a neatly trimmed lawn and two cars in the driveway is giving way to a new trend as buyers are flocking to “walkable” residential communities in urban settings. According to national polls, half of Americans — particularly people under the age of 35 with college degrees — want to live somewhere walkable …

Can Periscope help stop the extinction of agents?

In short, as competent real estate agents, we have to protect, prove and promote our reputation, relevance and place in an increasingly cynical and apathetic real estate marketplace to stay in business. Periscope might be the social media tool to do ju…