Imagining urban utopia — America’s ‘perfect city’

YouTube channels Life Noggin and Real Engineering contemplate “the perfect city.”

Why managing your own social media is a waste of time as a business owner

Social media is not where you should be spending your time if you want to grow a successful business. You need someone else overseeing that part of your marketing …

12 live video ideas that work across platforms

On Jan. 11, Facebook CEO Mark Zuckerberg dropped a small bomb on business users of the platform: effective immediately, Facebook would strongly prioritize newsfeed posts from users’ friends and family. Page content — the type typically posted by businesses — would take yet another hit to its visibility …

How to score real estate listings using Google Plus

Lately, it seems like all of our social media platforms are shaking up their formulas. Facebook has changed its algorithm to favor personal connections over brand pages …

5 free marketing tricks for your next listing

As real estate agents, we all know that a big part of getting a property sold as quickly as possible is generating maximum exposure. This is why we all love MLS — it does so much of the heavy lifting for us.  …

How to market real estate like a Kardashian

Chances are, unless you’ve been living under a rock, you’ve heard of the Kardashian’s. Maybe you even “keep up with them” on the sly …

When business is sluggish: 10 to-dos for the slow season

No matter how great of a year it’s been, inevitably, business will slow down at some point, due to weather, holidays or the market. What’s an agent to do with all that free time …

Achieve profile perfection on Snapchat, LinkedIn, YouTube and Google Plus

In my last post, I covered the basics for setting up a social media profile on Facebook, Instagram and Twitter and promised to cover the remaining platforms in a follow-up article …

10 things you should know about millennials to reach more prospects

It seems that the housing market is experiencing a major shift that is sure to impact the future of real estate for at least another 10 years. As of 2016, millennial first-time buyers have surpassed Gen Xers and baby boomers. Millennials, born between 1980-1998, make up the largest group of first-time homebuyers at 66 percent, followed by Gen X at 26 percent …

Turn views into closings: 3 ways to generate leads from video

Video can elevate your branding, spark conversations and even generate new business. It’s no longer the future of real estate marketing. It’s how people today are consuming information, and it’s quickly becoming the preferred form of content …