Yelp hides reviews pages for Opendoor, Offerpad

Yelp has made it extremely difficult for people to find reviews for Opendoor and Offerpad, two of the country’s leading online homebuyers and resellers.

What agents should know about online reviews

Step back, and ask yourself: Do I have a plan for getting more reviews this year? There’s a good chance you don’t, but fear not, it’s never too late to get started building a base of reviews and leveraging them to get more business. Here’s how.

Real estate’s new disruptors: The ‘PayPal Mafia’

A group of hard-charging, investor-entrepreneurs who have built some of the world’s most iconic tech companies have launched a multi-pronged assault on the real estate industry.

Marketing site builder Parkbench offers coaching, coupons and content

Parkbench is an online marketing and coaching service for real estate agents that builds neighborhood websites to market real estate services to local business owners.

Is Opendoor testing a new listing brokerage service?

If the Yelp review is authentic, Opendoor’s test suggests the company is willing to explore a new business model that doesn’t see it buy homes …

Go Figure: Hipsters Are in Mainstream Markets

Culturally unsheltered and experience-happy, hipsters have massed in markets that meet their preference for “unconventional.” These hubs typically have an array of eateries, a hole-in-the-wall on every corner, and a lively music scene. (You probably never heard of it.) Hipsters also live, however, in some of the hottest housing markets in the nation, according to […]

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Struggling with online lead conversion? Try Local Logic

Montreal-based community data company is aiming to help agents in the states convert more online leads. …

America’s new hipster capital is … Columbus, Ohio

Welcome to your new hipster capital, America: Columbus, Ohio. Yep, you heard that right — at least according to Yelp and Realtor.com. The two organizations released a new list of the top “hipster” cities across the country today …

Top 10 reasons your Facebook ads aren’t generating real estate leads

Over the last few years, there seems to persist the lingering idea that you can lay on the beach with your laptop and make thousands per day. While it’s a possibility in the internet age, online business generation takes hard work, creative thinking, money and luck. And as this daydream pertains to Facebook advertising, you’re bound to face challenges both difficult and expensive. Don’t underestimate it; rather, expect setbacks, learn and tweak your game plan. …

5 things real estate agents can do now to prepare for 2017

We are just now getting into the holiday season, and I know a lot of real estate agents want to relax, rest and sort of “glide” through the end of the year. They might have hit their commission numbers, and they know that the market tends to slow as people prepare for the holidays and family time …