It ain’t over ’til it’s over: Jury’s still out on discounted real estate services

How do consumers find a transparent picture of what they’re getting when they sacrifice service over price? The short answer is that they don’t. The new business models may be winning over some segments of customers, but the overall war for their hearts and minds is not over yet.

How to nab as many positive reviews as possible

From Zillow to Google to Yelp, finding out about businesses through the experiences of others has never been easier or more popular. Learn how to get as many reviews as possible here.

Yelp hides reviews pages for Opendoor, Offerpad

Yelp has made it extremely difficult for people to find reviews for Opendoor and Offerpad, two of the country’s leading online homebuyers and resellers.

What agents should know about online reviews

Step back, and ask yourself: Do I have a plan for getting more reviews this year? There’s a good chance you don’t, but fear not, it’s never too late to get started building a base of reviews and leveraging them to get more business. Here’s how.

Real estate’s new disruptors: The ‘PayPal Mafia’

A group of hard-charging, investor-entrepreneurs who have built some of the world’s most iconic tech companies have launched a multi-pronged assault on the real estate industry.

Marketing site builder Parkbench offers coaching, coupons and content

Parkbench is an online marketing and coaching service for real estate agents that builds neighborhood websites to market real estate services to local business owners.

Is Opendoor testing a new listing brokerage service?

If the Yelp review is authentic, Opendoor’s test suggests the company is willing to explore a new business model that doesn’t see it buy homes …

Go Figure: Hipsters Are in Mainstream Markets

Culturally unsheltered and experience-happy, hipsters have massed in markets that meet their preference for “unconventional.” These hubs typically have an array of eateries, a hole-in-the-wall on every corner, and a lively music scene. (You probably never heard of it.) Hipsters also live, however, in some of the hottest housing markets in the nation, according to […]

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Struggling with online lead conversion? Try Local Logic

Montreal-based community data company is aiming to help agents in the states convert more online leads. …

America’s new hipster capital is … Columbus, Ohio

Welcome to your new hipster capital, America: Columbus, Ohio. Yep, you heard that right — at least according to Yelp and Realtor.com. The two organizations released a new list of the top “hipster” cities across the country today …