Agents vs. brokers: How do they spend their marketing budget?

Both real estate agents and brokers are keenly aware of how integral a good marketing plan is for their businesses, but a new report from real estate marketing agency Adwerx and the real estate data company Real Trends finds there are major differences…

TextoAd will automate your mobile marketing

TextoAd is a text message marketing platform for listings and lead generation that uses custom yard sign numbers to automate property information follow-up via text message …

Your real estate yard signs are bad: 4 tips to fix them

In the realm of real estate, yard signs have long held a steady place in marketing both homes and services. But how important are they really, and do today’s agents really need them? The answer is a resounding yes, but only with good design …

How mobile technology can help loan officers drive leads to agents

Kevin Blair was paying top dollar for online mortgage leads from sources such as LendingTree and Lower My Bills. At times, these leads were costing him $10-$20 each, while delivering, at best, “mediocre results.” …

Curbside marketing: Why your app isn’t as good as my yard sign

In most markets today, well-priced homes are commonly getting multiple offers within the first few days of being on the market. What has gone largely unnoticed is how the yard sign, a core component of curbside marketing, is helping agents because IDX …

Why sellers should keep their politics to themselves

As the presidential political race heats up, millions of passionate supporters rally across the country behind their preferred candidate. Some place signs in their front yard, posters in their windows and bumper stickers on their cars. I applaud passio…

3 areas your agents can compete with powerful portals

Should brokers spend time focusing on how to complete with portals like Zillow or waste energy worrying about what realtor.com is going to do next that could impact their business? Zillow is spending tens of millions of dollars to win …

3 areas your agents can compete with powerful portals

Should brokers spend time focusing on how to complete with portals like Zillow or waste energy worrying about what realtor.com is going to do next that could impact their business? Zillow is spending tens of millions of dollars to win …

VoicePad turns yard signs into a powerful mobile marketing campaign

Calling a branded yard sign number to hear a recording or get information via text is hardly an innovative way to share property data with curb-kickers. It appears the folks behind VoicePad agree with my opinion on the matter. So, they decided to appro…

5 ways to stay safe when meeting potential buyers

For more than 10 years, the National Association of Realtors (NAR) has designated September as National Realtor Safety Month. But the need for real estate agents to be aware of safety issues on the job is more critical than ever …