New York real estate board supports net neutrality

The influential state trade group the Real Estate Board of New York (REBNY) today released a notable late-breaking statement in support of “net neutrality.” …

RESO’s web API will make your life easier — here’s how

Our industry is in the dawn of a new day. With some measure of struggle, the nations’ MLSs and their vendors have endeavored to adopt a set of standardized fields for data transportation from the MLS system to applications that support the real estate industry …

4 real estate hacks I can’t live without

There is an ocean of opportunities to improve your personal business and surprise customers with over-the-top service through technology. I’ve only been immersed in the real estate industry for four years, but I’ve already encountered huge leaps in tech that a lot of agents and clients in my market are not ready to adopt …

4 real estate content marketing mistakes (and how you can fix them)

Real estate agents work hard — we become jugglers, time management experts and multi-taskers naturally in this career. Content marketing allows us to interact with clients before meeting them. It’s one of our first impressions to potential homebuyers …

Quiz: Are you tech fit?

In a recent interview with industry trend and technology commentator Brad Inman, we discussed where real estate was heading and what the best agents are doing to connect with their clients and add value in new and exciting ways, which is how I came up …

12 promotional tools to help you maximize your content marketing

The word content has become one of the hottest marketing buzzwords in recent memory. Everywhere you look, marketers are preaching the importance of creating good content as an effective method of attracting new leads and turning them into customers. An…

Why technology is crucial to building relationships

In December, Dusty Baker wrote an article for Inman indicating that claims concerning the use of technology to capture business in real estate have been overblown. But I would argue that the use of technology is critical in building relationships — es…

Using landing pages to build relationships with prospective clients

Yesterday, we talked about the importance of creating landing pages for your business in “How to build relationships using landing pages.” In this post I will be covering the why, when and how of using landing pages to help build relationships …

Using landing pages to build relationships with prospective clients

Yesterday, we talked about the importance of creating landing pages for your business in “How to build relationships using landing pages.” In this post I will be covering the why, when and how of using landing pages to help build relationships …

How to leverage landing pages for relationship-building

This is part one of a two-part blog series on landing pages. In this post I will define a landing page and discuss the importance of the lead magnet. So let’s get down to the nitty gritty …