What you should know about the next generation of wealth

Mostly composed of millennials, HENRY — an acronym that stands for “high earners not rich yet” — describes a niche subset of the population that represents the next generation of wealth. Here are the facts.

Why Milan might be the new hot spot for affluent buyers

I spent much of last year with my Inman articles talking about global affluence, how the real estate process works in different countries and how valuable it is for U.S. luxury agents to understand what is happening around the world …

Podcast: What rich people know that you don’t

When we think about being rich, it’s often only about the material things. But what character traits can we learn from the affluent? Find out here …

Podcast: The real reasons you aren’t rich

What’s the definition of rich? It’s when your money is working for you and you are no longer working for your money. Simple, right …

Why most real estate agents never get rich

If you jumped into real estate to get rich, you might have picked the wrong profession. At least, that’s what salary pollsters will tell you …

‘Movie trailer’ marketing: Will YouTube be selling multimillion-dollar mansions?

What happens when you combine drones, Lamborghinis, actors, YouTube and multimillion-dollar mansions? You get incredible advances in luxury real estate marketing. Many new luxury real estate listings are incorporating “movie trailer”-style videos in th…

5 ways to exceed your ultrawealthy sellers’ expectations

You’re about to go on a listing appointment for a multimillion-dollar property. What expectations will the sellers have and how will you meet them? Most luxury clients expect much more from their agent than just posting pretty pictures of their …

Private club provides access to luxury vacation homes

3rd Home only accepts owners of ‘most desirable’ properties as membersread more