Gary Gold: Who are you in the real estate world?

Gary Gold has been in the business for many years, and he has a healthy supply of listing inventory to work with, but not everyone has reached that level. A word of advise for those starting fresh: sell what you have …

Gary Gold: 3 reasons making nice with other agents is good business

Selling real estate is a full-contact sport. It’s heavily competitive. But by the same token, the most important resources I have are other real estate agents. …

Gary Gold: Don’t take buyers and sellers for granted

You could be doing a phenomenal job, but if clients don’t know it or feel you are taking your relationship with them for granted — no matter who they are — it’s not good. It doesn’t matter if they’re right or wrong. It’s our job to guide people through this experience …

Gary Gold: Don’t take buyers and sellers for granted

You could be doing a phenomenal job, but if clients don’t know it or feel you are taking your relationship with them for granted — no matter who they are — it’s not good. It doesn’t matter if they’re right or wrong. It’s our job to guide people through this experience …

Gary Gold: Leads aren’t clients until you meet them in person

Don’t let the ease of texting and emailing make you lazy; get out there and meet your leads or you’ll lose them to an agent who will …

Gary Gold: Leads aren’t clients until you meet them in person

Don’t let the ease of texting and emailing make you lazy; get out there and meet your leads or you’ll lose them to an agent who will …

Gary Gold: Close leads by asking the right questions

When people tell you they aren’t interested in your real estate services, they might just not be ready yet. Gary Gold says you might be able to change their minds by steering the conversation in a different direction …

Voodoo Agent: Being ‘in play’ with your leads

Gary Gold’s says that “being in play” — having ongoing conversations — with clients is how you become their designated agent …

Voodoo Agent: The truth is always better than bullsh*t

Voodoo Agent Gary Gold discusses how real estate agents can comfort their clients with the truth, even if the truth doesn’t sound as nice as the bullsh*t …

Voodoo Agent: Pushing clients’ buttons

Gary Gold’s says that pushing buttons — in a good way — is the trick to happy customers and smooth transactions. When searching for houses with seemingly stubborn clients, tactfully engage them in the possibility of different locations and styles …