5 standout brands in real estate tech

Many Inman readers have spent their entire careers in real estate & with great success. As a relatively new student of this business, following 12 years leading iTunes digital marketing at Apple, I am struck by the many opportunities to differentiate & thrive as the direct result of new technology & innovation.

Boomers, Gen Xers and Millennials: use the right rich media to reach your ideal buyer

As Will Rogers famously said, “You never get a second chance to make a first impression.” In our high paced, data-driven world this phrase has never been more accurate. Research shows that we now form our first impression in just a tenth of a second.

Tour24’s self-guided apartment tours are catching on — is residential next?

Tour24 is an app that helps prospective renters tour apartments on their own. A leasing office can determine the hours the app allows, monitor time-in and out, and set the schedules for the validity of the smart lock’s access code.

MyHouseby will now digitize construction for San Antonio buyers

Out of the accelerator and growing, the virtual homebuilder is taking its virtual custom building solution to new markets in Texas.

Love VR, but hate the headset? Try Ground Control

Radical Galaxy Studio recently launched a tour product for agents who sell new-build condos, residences and apartments from showroom floors. It’s a VR content management system called Ground Control, no VR headset required.

Holidays in 3D: Tour 5 festive locations right now

When staging a property, brokers want to evoke a sense of what life is like inside the home. Buyers who come through should be able to imagine their own lives in the space — including entertaining and family gatherings.

Magicplan creates floor plans in seconds for $3 a piece

Magicplan, a floor plan and 3D tour creation app, is perfect for real estate agents, designers and contractors — and it’s very affordable.

The keys to a better virtual tour

It’s no surprise that the vast majority of potential homebuyers are using the internet to search for houses. Recent studies show that buyers are paying particular attention to photos and virtual tours.

RICOH All-In-One 360° Virtual Tours

RICOH Tours puts virtual tour creation in the hands of every agent. 

ListVR iPhone app offers a new way to create 360-degree tours

ListVR is an iPhone app that connects to 360-capable cameras, notably the industry-popular Ricoh Theta, to help listing agents rapidly prepare and share panoramic property tours.