Walmart taps Matterport to power new virtual-shopping experience

Walmart is using Matterport, a provider of thousands of virtual 3D home tours for property listings, to power an immersive shopping experience on the retailer’s website.

New REALTOR® Safety Grant Program for Associations

NAR PULSE— NEW! Associations can apply for a Safety Grant to assist with funding projects that will keep safety awareness top of mind for REALTORS® and association staff. Grants are available up to $2,500. Funding is limited. Applications will be accepted June 1-July 15. Full details, criteria and applications can be found at NAR.realtor/Safety/Grant. Start […]

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3D Tours: Necessity, Not Novelty

Are 3D tours a legitimate tool to market properties, or a novelty? In the following interview, Lisa Larkin, Esq., managing partner of the Tucson office and team leader of The Larkin Ekrut Team with RE/MAX Excalibur in Tucson, Ariz., discusses how she makes 3D tours center stage. Region Served: Tucson, Ariz., and surrounding areas Years in […]

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NYT’s real estate section puts 3-D home tours front and center on property listings

Property search sites that support 3-D home tours generally give the tours a secondary position on listings, choosing to feature property photos most prominently …

VirtualAPT’s robot makes 360-degree property videos for real estate agents

A four-wheeled tripod outfitted with a computer, 360-degree camera and sensors can roam properties, producing highly choreographed, immersive videos that would be difficult — if not impossible — to replicate with a normal video camera …

Zillow and realtor.com to set off marketing revolution

Real estate broker Kendyl Young uses 3-D home tours to bring her listings to life. She also uploads videos of her listings to Zillow, boosting their exposure on the property search site …

Sotheby’s International Realty beats Zillow and realtor.com to 3-D

Listing portals are known for introducing innovative features to the online property-search experience before their old-guard peers. But Sotheby’s International Realty has bucked the trend …

Realync, live-video home tour app, enables 75% closing rate, national rental landlord says

Think live video tours are overrated? Perhaps you should revisit that view, at least if you work in the rental market. Matt Mehon, a leasing manager at national property management and investment firm Waterton said in a statement that the company’s “cl…

Real estate video tips: Affordable, do-it-yourself software, websites and apps make marketing fun

Not long ago, resourceful agents would have had to spend considerable time and money to shoot and edit their own videos. Cameras and editing software cost a pretty penny. And there were countless hours spent learning how to use it all …

Next-gen virtual tours transforming viewers into explorers

NEW YORK — The biggest shortcoming of virtual tours is probably that they simply don’t allow people to explore homes. Rather than walk through a space, you’re flashed images of it, or at best, dragged through it. But a new …