How to start a conversation (good or bad) with viral marketing

If you ask ClimbSF real estate agent Kenny Truong about the negative feedback he’s received from his accidentally viral #FastAgent marketing campaign, he’ll tell you it’s old news. Because, really, it is old news. Pull any business cliche from a hat, a…

What’s the top resource for continuing education?

There is a growing segment of agents spending more time in Facebook groups and watching YouTube videos than ever before. It seems like every time I talk to a new agent, we end up sharing about our favorite thought leaders on social media …

Hey, did you notice the countertops looked a little worn?

It might not be a practical marketing strategy to employ on EVERY listing, but Ermelo, Netherlands-based broker Verder met Wonen is reaping the viral video rewards of being the first listing agent in the history of the world to run [&hellip …

How RealScout’s free open house cookies campaign went viral

Since its beginnings, RealScout has focused on building an innovative and empowering home search experience that keeps the agent in control while giving buyers the search tools they’ve come to expect. So when it came time to develop relationships with new agents, we didn’t think in terms of how many people we could reach — we asked ourselves how many people we could truly delight …

I can has viral marketing campaign?

Combining the SEO juice of a “10 best places” list with the viral punch of cat photos, Estately says it’s identified the 10 best and worst states for cat lovers by crunching numbers like longevity, percentage of households with cats, …

Toddlers’ heart-melting rhymes celebrate the pleasures of home

Puppies, kittens, you’ve met your match. If you appreciate videos that induce giggles and fuzzy feelings, you are probably not going to uncover a better heart-melting YouTube gem than the winning submission of a video contest recently hosted by Coldwell …