The Real Word: Are you ready to get out of real estate?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, Byron and Nicole take the quiz  to find out if they are retirement-ready.

Talkin’ ’bout my generation: How to market to your client’s stage in life

Marketing to everyone, from mid-20s, first-time homebuyers to elderly homeowners moving into retirement can be challenging because each group has varying values, needs and communication styles. Truly understanding each can make your marketing much more…

WATCH: How to create a compelling experience for your clients through marketing

From prospecting new listings to holding open houses or client appreciation events, creating an experience for your customer has never been more important. At Inman Connect Las Vegas, two experience experts talked about how you can apply this practice …

WATCH: How to increase engagement and build community

Realtors Michele Bellisari and Sue “Pinky” Benson shared their video expertise with the Inman Connect Las Vegas crowd to help agents build their brands through intentional engagement.

WATCH: How to generate solid leads on Instagram

Jason Cassity, a Realtor with Compass, shared a handful of tactics at Inman Connect Las Vegas that will help you leverage Instagram to grow your business.

WATCH: How to squeeze the most out of the video you shoot

Kyle Whissel, team leader of Whistle Realty Group, says one minute of video is worth 1.8 million words. At Inman Connect Las Vegas, he shared his top tips for making the most out of video content.

WATCH: How to build brand awareness for $2 a day

During Inman Connect Las Vegas, the founder and CEO of Shred Media shared a cost-effective Facebook ad strategy to build brand awareness for just $2 per day.

WATCH: The ‘single most important thing’ you can do to grow your client list

Ready to grow your subscriber list? At Inman Connect Las Vegas, Grant Wise shares tips on how to make your life easier and ramp up your business by leveraging automation platforms.

WATCH: Why YouTube is a a ‘killer lead generation strategy’

Content marketing on YouTube can be a great way to generate quality business leads, says Keller Williams agent Karin Carr, who uses it to build her business. One of the biggest bonuses of this practice is that it’s free.

Refer globally to succeed locally

In today’s luxury real estate landscape, providing service to local clients takes a global perspective. For Robin and Jeremy Stein of The Stein Team, this meant responding to the reality that even if their clients were based in New York, they were interested in properties around the world.