What influencers know (that you don’t)

What makes a random YouTuber into an influencer? What can you learn from them to make your real estate content more effective and more compelling? Find out here.

The Real Word: The implications of agent-centric

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week: Are you for or against the agent-centric philosophy?

Update your scripts for the changing market in 2019

In a changing market, skills matter more than ever. Your negotiation and sales skills take on added importance, and the “old market” stuff won’t cut it anymore. If you’re still using those old scripts, there’s a good chance you’re setting unrealistic expectations for your sellers and setting yourself up for failure.

The Real Word: What does the digital end-to-end transaction dream look like?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week: the real estate transaction dream and what the pros wish they knew when they started.

6 tips for using YouTube to get more clients

YouTube can be a goldmine of leads for your business, not just leads but clients who close. Here’s the secret to getting YouTube to work for your business.

6 steps to make 2019 your best year ever

Volatility in the market doesn’t mean you need to lower your expectations. I’m a firm believer that 2019 will be full of opportunity and can be your absolute #BestYearEver. If you agree, I’ve got six steps that should form the foundation of your success over the next 13 months.

The Real Word: What does concierge marketing mean for agents?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week: NRT’s marketing concierge for Coldwell Banker.

The Real Word: What agents think about Zillow bringing back unvetted leads

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week: Zillow is bringing back unvetted leads. Byron and Nicole discuss how there are mixed reviews from agents about this move.

WATCH: Exclusive interview with Zillow COO Amy Bohutinsky

RealScout’s Andrew Flachner talked to Zillow’s outgoing chief operating officer about her career, diversity, the rise of the portal and more.

How to increase leads and close sales as a newbie

If you are brand new to real estate or with a smaller brokerage that doesn’t float quality leads to agents on the regular, we’ve got some helpful tips for you.