4 Facebook ad tips to generate more real estate leads

Facebook ads are proving to be extremely beneficial to our real estate clients. They’re highly visual, which gives users the ability to really engage with property listings that are relevant to them …

How real estate pros can survive the Facebook news feed change

Many of us believe that Facebook is the place to peddle our wares, not just in real estate, but in nearly every industry. We have grown accustomed to posting videos of our latest listings and watching the “likes” roll in. Although that may have worked in the past, this is not what Facebook considers a “meaningful social interaction.” …

How real estate pros can survive the Facebook news feed change

Many of us believe that Facebook is the place to peddle our wares, not just in real estate, but in nearly every industry. We have grown accustomed to posting videos of our latest listings and watching the “likes” roll in. Although that may have worked in the past, this is not what Facebook considers a “meaningful social interaction.” …

The 5 sales scripts every real estate agent needs

Knowledge = confidence. Ignorance = fear. It’s not a difficult to decide which one is better, especially when your income is at stake. In this #TomFerryShow, I’m sharing five scripts every agent needs to know. These scripts will provide the …

Why luxury real estate is all about selling a lifestyle

Dusty Baker’s real estate blog caught Inman’s eye four years ago, and he was asked to speak at ICSF about social media and digital marketing …

6 things aspiring luxury real estate agents should know

Are you looking to move into luxury real estate? You might be thinking: same thing, higher price point. Sales is sales …

Get ‘Transported’ into real estate’s new VR home tours

Transported is a platform for creating and sharing 3-D and virtual reality home tours …

This brokerage started documenting its own reality show. Here’s what happened.

JK Realty broker-owner Kala Laos has figured out the secret to successfully marketing her business: stop creating content and start documenting instead …

How to brand yourself when you work for a big company

Tune in to Peter Lorimer’s ICSF 2017 session for tips and takeaways for branding yourself and establishing a unique identity whether you work for yourself or a big company …

How a marketing app can grow your business

When digital marketing expert Tommie “Traffic” Powers (CEO, Powersolutions Consulting LLC) and long-time friend and real estate agent Nathaniel Crawford (co-founder, Live Exclusively Miami) teamed up, they discovered new strategies for using apps to get eyeballs, downloads and most importantly, new business …