6 tips for creating video that today’s consumers will actually watch

Eighty-five percent of videos on Facebook are watched without sound. Given such numbers, how do you create video — sans sound — that captivates viewers? Here are six tips for making your silent video shine.

The Real Word: CEO addresses new Redfin Direct option

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, Redfin CEO Glenn Kelman addresses Redfin Direct’s new option.

The broker-owner blueprint: This RE/MAX leader’s secrets (Part 2)

Broker-owner Mark Butterfield has 100 agents, three offices and 12 teams who raked in $565 million in sales this past year. Here’s part 2 of how he does it.

Connect Las Vegas: Did you see Gary Keller’s interview?

Watch Keller Williams Co-Founder Gary Keller onstage at Inman Connect as he discusses with Brad Inman how the pro-agent real estate franchisor is pivoting to turn itself into a technology company.

How to create an unforgettable showing experience for buyers

Here are a few ways to make sure your listing is an unforgettable showing experience for potential buyers, one that’ll stand out in the sea of inventory and stay on buyers’ minds. 

The broker-owner blueprint: This RE/MAX leader’s secrets (Part 1)

Broker-owner Mark Butterfield has 100 agents, three offices and 12 teams who raked in $565 million in sales this past year. Here’s how he does it.

4 fears agents need to embrace to truly connect with their audience

Creating truly great content requires something we often try to avoid at all costs: vulnerability. Here’s how to embrace that vulnerability and get over your fears to connect with people on a deeper level through your content.

The Real Word: How boomerang buyers are making a comeback

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, boomerang buyers are back! 

“Focus on what you love to do.”

Realtors get into this business because they love helping people buy and sell homes. But often, that’s not enough to achieve the success they desire. “The skills that make you really great at helping your clients through this transaction don’t really bring any clients in the door — which is step number one for any real estate agent,” said YourWayHome founder Andrew Batson.

3 investing truths from a tenured agent and investor

Chris Haddon sits down with D.C. agent and investor Cher Castillo, who shares why jumping into real estate — both investing and working with clients — has ultimately created her success and what she’s learned along the way.