5 lessons real estate agents can learn from big brands in 2017

Every year some media outlet inevitably rounds up the worst faux pas of the social media world and writes some witty blog post about the downfall of a big brand …

Live at Connect: Continue the conversation

Leading a “Continuing the Conversation” series on the afternoon of Thursday, January 25th, are moderators Valerie Garcia and Stacie Staub. These two expert facilitators will lead a discussion focused on the audience taking the microphone and sharing their stories for three hours. …

Agents’ best defense against low inventory is great service

We’re in the midst of an intense listings shortage, but does that mean agents should ride this wave passively? Not if they want to stay competitive.  …

Short on listings or short on value? Reframing low inventory

SAN FRANCISCO — We are in the midst of the worst home listings shortage in 20 years, but if you’re an agent struggling to claim what’s available, it might be time to better leverage your market knowledge and re-evaluate your value proposition …

What’s better: Cultivating relationships or buying leads and referrals?

When real estate agents consider their marketing and lead-generation budgets every year, they have a couple of options: They can put their resources toward a few people they already know, or instead they can invest in connecting with many more people w…

Quality over quantity: How to turn your network into a renewable resource

Imagine you’re a brand-new real estate agent. You’ve passed your test, you’ve found your brokerage and you’re ready to get down to the business of selling houses. Now answer this question: Should you spend the bulk of your time cultivating relationship…

Creating a culture of bravery in a real estate brokerage

When you think about it, real estate agents have to be pretty brave. There is no guarantee that the day’s efforts will result in money in the bank, and dealing with that fear is admirable …

What we learned from women last week

Sometimes your week contains patterns that you don’t normally see in your everyday life. I had that experience last week — overlapping both my professional and personal worlds — during Inman Connect New York (ICNY) …

6 steps leaders can take to create a culture of bravery

“When I was little, I wanted to be a teacher and a writer. I wanted to tell stories and use them to teach people things.” That’s how Valerie Garcia opened her session at Inman Connect New York, which focused on creating a culture of bravery …

What real estate conferences should I go to next year?

As someone who has worked in the real estate industry for more than a decade and a half, I get this question a lot: What conferences should I go to next year …