Talkin’ ’bout my generation: How to market to your client’s stage in life

Marketing to everyone, from mid-20s, first-time homebuyers to elderly homeowners moving into retirement can be challenging because each group has varying values, needs and communication styles. Truly understanding each can make your marketing much more…

Are brokerages keeping up with homebuyers’ online habits?

According to the National Association of Realtors Real Estate in a Digital Age report, 46 percent of all real estate brokerages say “keeping up with technology” will be their biggest challenge in the near future.

A Mark Zuckerberg-linked firm is scooping up scores of apartments

Iconiq has reportedly purchased more than 1,600 apartments in Seattle, Los Angeles and Denver.

Hope, dream and fix it: What agents can learn from 2020 candidates

President Donald Trump rode to success with a campaign slogan that appealed to our reptilian instincts, according to marketing experts, just as President Barack Obama’s “hope” campaign did. Debates will show us whether the current crop of candidates ha…

7 no-brainers for keeping it civil online

It’s too easy to get distracted by a stray comment or provocation online and then get sucked into something that consumes you and your day. Like a bad one-night stand in a movie or drinking too much, you end up regretting it all, so it’s wise to practi…

What Kim Kardashian can teach you about social media

With 60 million-plus Twitter followers and 132 million Instagram followers, every move Kim Kardashian makes is captured, catalogued and commented on by her fans. What can you learn from this social media queen to improve your own feed? Find out here.

The 20 best real estate memes of 2018

These 20 memes, all from 2018, perfectly describe the crazy, everyday situations real estate agents find themselves in. Enjoy.

The essential guide to social media in real estate

When it comes to using social media as a business tool, real estate professionals have an array of strategies, tactics and platforms at their fingertips.

4 things every agent should know about creating the perfect social media strategy

In March, Ignite Visibility CEO John Lincoln released “Social Media Marketing: The Movie,” a 45-minute film where 10 social media experts explain how each of the top social media platforms work and share how to find success on each platform as a busine…

Elon Musk and Kanye West are getting into real estate now

Kanye West and Elon Musk both took to Twitter to express their real estate ambitions over the past few days. Unlike with West, Musk’s foray into real estate comes as less of a surprise. In 2016, Musk announced the Tesla Solar Roof — shingles that generate energy from the sun.