Connect the Speakers: Dick Costolo on social media and wellness

Dick Costolo appears at Inman Connect New York (Jan. 22-26, 2018, Marriott Marquis Hotel, Times Square) presenting his general session talk “Fitness & (280) Character(s): The Future of Wellness & Social Media.” …

4 tips for establishing rapport with clients online

We all know that more and more clients are searching for their homes online. Both millennials and gen Xers have a strong preference for using real estate agents (87 percent) and are almost as likely to use online tools as well, according to the Zillow Group Report on Consumer Housing Trends released in October …

Automate your real estate leads using IFTTT: 3 simple recipes

Cold call, door knock, prospect — feed your pipeline. Feed the beast. Real estate agents always have to be on their game with many balls in the air to keep their business moving forward …

Automate your real estate leads using IFTTT: 3 simple recipes

Cold call, door knock, prospect — feed your pipeline. Feed the beast. Real estate agents always have to be on their game with many balls in the air to keep their business moving forward …

Social media profiles: Everything you need to know about Facebook, Twitter and Instagram

To build anything, you have to start with the proper foundation. Social media is often where consumers find their real estate agent, and prospective clients look to the agent’s profile for more information about who he or she is …

10 things you should know about millennials to reach more prospects

It seems that the housing market is experiencing a major shift that is sure to impact the future of real estate for at least another 10 years. As of 2016, millennial first-time buyers have surpassed Gen Xers and baby boomers. Millennials, born between 1980-1998, make up the largest group of first-time homebuyers at 66 percent, followed by Gen X at 26 percent …

Why isn’t my social media working? 7 common mistakes

Wondering why your social media isn’t yielding the results you’ve heard about? You aren’t alone. I would venture to say that 80 percent of real estate agents are asking themselves that very question …

4 steps to content marketing that will grow your real estate business

So, you’re a real estate agent in today’s market. You have a website that’s supposed to help you get more clients. But no one’s visiting. Looking for a new way to get more people to your site and convert them into leads? Then you’re in the right place …

4 steps to content marketing that will grow your real estate business

So, you’re a real estate agent in today’s market. You have a website that’s supposed to help you get more clients. But no one’s visiting. Looking for a new way to get more people to your site and convert them into leads? Then you’re in the right place …

23 fresh Facebook post ideas for real estate agents

When was the last time you checked your Facebook feed? If it’s been more than a few minutes, you’re one of the few who can resist the allure. Real estate agents live on Facebook, and it makes perfect sense. That’s where their sphere is. And that’s where they can make new connections quickly and inexpensively …