Zillow, Trulia changes could foreshadow post-merger strategy

Zillow CEO Spencer Rascoff snapped a photo of Zillow’s headquarters glowing with a “12” on Friday evening ahead of the Seattle Seahawks’ astonishing comeback victory against the Green Bay Packers that secured the team a trip to the Super Bowl. Go #ZillowTower lit up …

Zillow, Trulia share prices jump on talk FTC has approved merger

Share prices in Zillow and Trulia surged today, suggesting investors have gotten wind that the Federal Trade Commission intends to sign off on the companies’ proposed merger. Trading in Zillow and Trulia has been heavy, with twice as many shares …

Trulia, AddressReport spotlighting local amenities with Yelp integration

Trulia and AddressReport are taking Yelp up on its offer of a free application programming interface (API) that serves up data on restaurants, bars, grocery stores, boutiques, massage therapists and other businesses in Yelp’s database. Integration with Yelp provides house hunters …

CRMs: a multitude of choices

Editor’s note: This is the third article in a series of stories examining how real estate professionals are using customer relationship management (CRM) applications to work more efficiently and grow their businesses. See Part 1 and Part 2. Mobile-optimized CRMs …

Predictions on the Zillow-Trulia merger

Year one: Zillow and Trulia will not be integrated. But after that, I predict that they converge. “Family of sites” sounds homey, as Zillow Chief Spencer R. calls it, but seriously? They are too much the same, right? Sure, Google has kept YouTube separate, but they are two distinct products. T and Z hunt in the same field with similar weapons …

Brokers gearing up to do battle with big listing portals

What happens when real estate brokers get fed up with big national search portals? They go out and start their own — at least in the United Kingdom, where big-name estate agencies are gearing up to launch OnTheMarket.com on Jan. …

Zillow, Trulia share prices sag as merger review drags on

While the Federal Trade Commission is expected to wrap up its review of the Zillow-Trulia merger any day now, share prices in the respective firms’ stocks continue to drop. They’re down close to 20 percent over the last month. Company Share price* …

Regulators may be weighing impact of Zillow-Trulia merger on small brokers

Much of the discussion about the Federal Trade Commission’s review of the pending Zillow-Trulia merger has centered around the share of advertising dollars that the portal giants command and the percentage of consumer traffic they represent. But another factor may …

Tech-focused brokerages gain national prominence

Three tech-oriented brokerages — Redfin, Movoto and Estately — all grew their traffic notably in 2014, and are beginning to create a national presence for themselves. All three have sleek websites and powerful mobile apps, with Movoto and Estately employing referral-based business models …

Venture capitalists placing big bets on real estate tech

A raft of Wall Street types and venture capitalists are snooping around the “dynamic real estate opportunity,” as one banker described it. The last time I recall such a swirl of enthusiasm was during the dot-com days in the late 1990s …