Is realtor.com no longer a Realtor’s best friend?

Realtor.com may be the official consumer website of the National Association of Realtors, but rival search portals Zillow and Trulia have improved their value proposition to listing agents and brokers to the point “where many Realtors and MLSs feel they …

New realtor.com ‘Accuracy Matters’ ad set to hit cable TV networks

The next realtor.com “Accuracy Matters” ad, entitled “Mom,” will be running on cable networks including HGTV, USA, TBS, DIY and TLC. “Mom” is a follow-up to realtor.com’s “Doghouse Architects” spot, released in May.   Realtor.com operator Move Inc. launched the …

Trulia licenses direct listing feed from NY State MLS

More than 10,000 members of the New York Statewide Multiple Listing Service who serve all 62 counties in the state will have the ability to send listings directly to Trulia under a licensing agreement enrolling the MLS in Trulia’s “Data …

Zillow getting listings directly from Phoenix-based DPR Realty

Phoenix-based DPR Realty LLC is now sending its listings directly to Zillow under the portal’s Pro for Brokers program. In exchange for the direct feed, the 1,200-agent brokerage gets its logo and a linkback on property detail pages of listings it …

Thousands of listings hit by ‘abortion pill’ spam

Spammers who managed to insert language advertising abortion pills into descriptions accompanying thousands of for-sale listings got even better exposure when the listings were distributed to real estate websites including Zillow, Trulia and realtor.co…

Brokerage, franchise execs think their brands still trump national portals

Despite the millions of dollars that Zillow, Trulia and realtor.com are spending to get consumers to pay attention to their brands this year, brokerage and franchise execs think their local brands still rule. That’s according to results of real estate …

NAR touts realtor.com in $35M ‘Real People’ marketing campaign

The National Association of Realtors has launched a $35 million national consumer marketing campaign that will promote both Realtors and NAR’s official consumer website, realtor.com. NAR’s “Real People” campaign features ads across TV, digital, radio and mobile channels and was designed …

Greater Tulsa Association of Realtors feeding listings to Trulia

More than 3,400 agents and brokers belonging to the largest Realtor association in Oklahoma, the Greater Tulsa Association of Realtors, will now be able to send their listings to popular real estate portal Trulia directly through their multiple listing…

The myth of the ‘Zillow-killer’

Last week, I came across an article on Inman touting the launch of a new listing portal that some have enthusiastically dubbed a “Zillow-killer.” It seems like every few months, news outlets are covering another macro-level destination site that’s set …

‘America’s best real estate agents’ ranked by Real Trends

More than 9,500 agents made Real Trends’ second annual “America’s Best Real Estate Agents” list, which ranks agents and teams by transaction sides and sales volume in all 50 states and more than 250 metro areas. Agents who completed at least …