What’s your unique value proposition?

For many years — nearly a century, in fact — real estate agents based their unique value proposition on being gatekeepers to listing data. Without an agent, sellers could not get their homes in front of a wide audience, and buyers could not efficient…

The insider’s guide to local SEO for real estate professionals

If you’re a real estate professional and have been in the business for more than a few months, you know first hand the challenges of getting found in local search results. We call this local SEO, and it’s a lot different than your average SEO campaign,…

San Francisco homebuyers need to make at least $153,000 annually

Whether you’re using median or average home price data, the salary required to purchase a San Francisco residence is between $153,000 and nearly $181,000. This salary range assumes you’re able to put down 20 percent deposit. Drop this deposit to 10 per…

How do home values near the proposed LA stadium compare?

The home of the Los Angeles Rams, the Los Angeles Entertainment Center in Inglewood, is expected to open in 2019. The NFL vote of 30-2 in favor of bringing the Rams back to Los Angeles, specifically Inglewood, has skeptics wondering what kind of impact…

How do home values near Levi’s Stadium compare?

Home values near Levi’s Stadium, the home of the San Francisco 49ers, are 4.5 percent lower than the national trends. The NFL vote of 30-2 in favor of bringing the Rams back to Los Angeles, specifically Inglewood, has skeptics wondering what kind of im…

Pacific Union announces business intelligence unit

San Francisco brokerage Pacific Union International is investing in a new business intelligence department to arm its agents with better market information for clients. And CEO Mark McLaughlin has hired former Trulia chief economist, Selma Hepp, to hea…

How do home values near NRG Stadium compare?

Home values near NRG Stadium, the home of the Houston Texans, are 28.8 percent higher than the national trends. The NFL vote of 30-2 in favor of bringing the Rams back to Los Angeles, specifically Inglewood, has skeptics wondering what kind of impact i…

How do home values near Soldier Field compare?

Home values near Soldier Field, the home of the Chicago Bears, are 6.8 percent lower than the national trends. The NFL vote of 30-2 in favor of bringing the Rams back to Los Angeles, specifically Inglewood, has skeptics wondering what kind of impact it…

Broker Public Portal: Angling for a new face

Organized real estate has undertaken some potentially transformative ventures in the past couple of years. Project Upstream, RPR-AMP and the Broker Public Portal have aligned the vision of brokers in numbers that would have been unthinkable in the rece…

Trulia promotes new chief economist

Trulia housing economist Ralph McLaughlin has been promoted to chief economist. McLaughlin will lead Trulia’s housing economics research team, effective immediately …