4 ways to crack the millennial homebuyer code: Part 2

Connecting with younger homebuyers involves more than simply keeping an updated blog and texting instead of calling (though, really, please text). It involves first engaging with how millennials view homebuying as a whole and learning now to navigate t…

4 ways to crack the millennial homebuyer code: Part 1

Everyone is looking into the crystal ball and trying to figure out how to sell to this new generation of homebuyers whose priorities and spending habits seem so mysterious. And more than anything else, there are a lot of questions with not a lot of con…

Zillow + dotloop: Raising the bar or boiling your data?

Agents already have too many vendors to deal with. If Zillow can streamline services and bring more agents into the present with transaction management and e-signatures, it’s good for the industry and consumer experiences. Big money backing a tool can …

Zillow and Trulia reportedly integrating real estate agent profiles

Zillow Group is planning to integrate Zillow and Trulia real estate agent profiles, potentially halving the time and energy required to cultivate a positive image across the two listing portals, a Facebook thread suggests …

Trulia survey indicates dream of homeownership may give some millennials nightmares

If homeownership is still considered part of the “American dream,” is a college degree a necessary component of buying a home? Many recent graduates saddled with significant student loan debt may find saving for a down payment a struggle, according to a recent Trulia survey …

How to tap into your local community for better client experiences

But swaying your client to try out a different neighborhood, so they don’t have to compromise elsewhere — that’s a much tougher conversation. Here are a few lessons I’ve learned in helping my agents open their clients’ eyes to new communities when com…

Big data will soon differentiate the portals — not listing accuracy

The key differentiator between Zillow, Trulia and realtor.com in years to come will be big data, not the accuracy of their listing databases, according to a new real estate advertising report from Advanced Interactive Media Group LLC. As some real esta…

Desire for new homes smacks up against affordability

MIAMI — Surveys find that Americans tend to prefer new homes, but whether they can afford them is another question altogether. Few homebuilders have focused on the entry-level market in recent years, though that may be changing, according to panelists…

Trulia-Zillow merger update

Zillow sent out this update to its customers earlier today, summarizing various ways Trulia is being brought into the Zillow fold, including sharing ad platform features and consolidating reviews …