Time for agents to make the rules

Zillow’s plan to acquire Trulia seems to be the most significant event of the year in real estate, and it’s tempting to choose a side. But it’s quite clear from the debate there is no clear “right” or “wrong.” In …

Trulia launches lender co-marketing program for agent advertisers

Trulia is launching a lender co-marketing program today that gives agents the ability to get more bang for the buck out of their ad spend with the portal, by letting mortgage lenders take on some of their expenses in exchange for shared exposure. In …

MLS will send only the bare bones of listing data to Zillow, Trulia and realtor.com

In a bid to drive more traffic to listing brokerage websites, consumers will soon see only limited listing data when they search for Mid-South homes on Zillow, Trulia, realtor.com and other third-party public portals. In May, Inman News published a guest …

Big Pennsylvania brokerage cuts off flow of listings to Zillow

One of Pennsylvania’s biggest brokerages, Northwood Realty Services, has pulled about 2,700 listings from Zillow, citing concerns over the accuracy of Zillow’s automated valuations and with listing data displayed on the site. Northwood Realty, whose more than 1,000 agents serve …

Walk Score says new crime ratings paint a more accurate picture

Walk Score has tweaked the way it serves up crime data, and now portrays crime rates rather than density, in the hopes of painting a more accurate picture of the true risk of becoming a victim in a particular neighborhood …

Next-generation tools will slice and dice listing data in ways you’d only dreamed of

Data standards are gaining traction, setting the stage for industry players to more easily create tools to slice and dice real estate data and for brokers to take control of how their data is used. The driving force behind standards …

Zillow targets first-time homebuyers in latest national TV ad

Zillow’s latest national TV ad, “What If,” targets first-time homebuyers by highlighting a new tool that allows consumers to secure a mortgage preapproval letter in minutes. The ad begins airing today and will run through the fall and winter on network and …

Real estate M&A: You ain’t seen nothin’ yet

Mergers and acquisitions in the residential real estate sector are hot, and getting hotter. A taste of some of the recent action: Zillow buys Trulia and acquires smaller firms Postlets, HotPads, StreetEasy, Retsly, Mortech, Buyfolio and RentJuice …

With acquisition, Move subsidiary will handle distribution of 85 percent of listings

Realtor.com operator Move Inc. has acquired the listing syndication arm of Point2, boosting the number of listings distributed by its own syndicator, ListHub, to search portals like Zillow and Trulia to about 3 million — or nearly 85 percent of …

Antitrust regulators will dig deeper into Zillow-Trulia merger plans

The Federal Trade Commission has made a request for additional information from Zillow and Trulia about their merger plans, the companies disclosed today in a statement that characterized the antitrust regulator’s “second request” as “a standard part of the full …