How to tap into your local community for better client experiences

But swaying your client to try out a different neighborhood, so they don’t have to compromise elsewhere — that’s a much tougher conversation. Here are a few lessons I’ve learned in helping my agents open their clients’ eyes to new communities when com…

Big data will soon differentiate the portals — not listing accuracy

The key differentiator between Zillow, Trulia and realtor.com in years to come will be big data, not the accuracy of their listing databases, according to a new real estate advertising report from Advanced Interactive Media Group LLC. As some real esta…

Desire for new homes smacks up against affordability

MIAMI — Surveys find that Americans tend to prefer new homes, but whether they can afford them is another question altogether. Few homebuilders have focused on the entry-level market in recent years, though that may be changing, according to panelists…

Trulia-Zillow merger update

Zillow sent out this update to its customers earlier today, summarizing various ways Trulia is being brought into the Zillow fold, including sharing ad platform features and consolidating reviews …

Zillow Mortgage connects buyers with lenders

When you hear the name Zillow, you may think first of the online real estate marketplace’s real estate listings — but since 2008, the Seattle-based company’s Mortgage Marketplace division has also been offering consumers a way to obtain mortgage loan quotes from multiple lenders …

Trulia plucks new chief economist from Realtor establishment

Trulia has hired Selma Hepp as its new chief economist, plucking a fresh public face for itself from the Realtor establishment …

Zillow listing metrics now baked into popular MLS tool

On April 8, the 6,000 members of the northern Colorado-based multiple listing service Information and Real Estate Services LLC were the first MLS members able to use the free, popular listing performance monitoring tool ListTrac with metrics from Zillow Group. The tool can …

Midwest, South represent most affordable regions for graduates

As the rental sector enters what is historically peak leasing season, owners and managers of value-add — Class B and C — properties and newly built or Class A product will look to push rents more aggressively. For recent college grads, this will equate to a difficult environment in which to find “affordable” living …

Is the MLS still the most crucial marketing tool?

I just returned from the National Association of Realtors’ 2015 Legislative Meetings and Trade Expo, and as with many conferences, some of the most stimulating conversations come from the unofficial meetups and lobby conversations …

What I learned when my home-selling client opted out of online marketing

The hot topic in real estate used to be the marketing, buying and selling of homes and property. It seems as though the buzz has been replaced with discussions about data feeds, real estate portals and syndication. Well, this is a story about just how …