Redfin reports first quarter net loss of $36M

Redfin, the Seattle-based technology-focused brokerage, posted a net loss of $38.6 in the first quarter of 2018, and revenue of $79.9 million, a year-over-year increase of 33 percent. Last quarter, the company reported a net loss of $1.8 million.

57 questions every struggling real estate agent should be asking

A long time ago, I heard my father say that most people are too busy working to have time to think about how to make money …

Buying or selling a home in spring? Be ready to drive in rush hour

Traditionally, the spring real estate market is March through May, but in many markets it can start as early as February, around Ground Hog Day. Sometimes sales continue to be robust, and the peak selling season will stretch into June …

Can longer Google search terms improve the quality of your website traffic?

SAN FRANCISCO — It’s no secret that Google drives an enormous amount of traffic for real estate listings, and figuring out the best way to direct that traffic has become a big moneymaker for some. Paying to increase search engine optimization (SEO) on…

3 big real estate marketing lies that everyone is telling us

It’s hardly news that our industry is filled with dozens of lead generation strategies. We’ve sat on webinars, read the stories and talked about it socially — but apparently, some of the things we’ve heard aren’t necessarily true …

Shiny objects got you distracted? Here’s how to avoid them

It’s the beginning of the century, all over again. Do you remember back in 2000-2004 when real estate vendors everywhere were selling real estate agents on how much traffic was visiting the websites they designed? Or how many impressions an image was getting online …

4 tips for getting your videos in front of clients

Video has quickly become the top gun in the marketing arsenal of today’s most successful real estate professionals. If you already use video, chances are the content can be improved. And if not, your deployment strategy probably can. I’d like to share the following five tips to help you stay on target for maximum video ROI in today’s competitive market …

6 massive pricing mistakes homesellers need to evade

So your clients have decided to sell their home. They’ve had a lot of decisions to make, like hiring an agent — so now your homesellers need your expertise to actually sell the house. On things like creating a marketing campaign and deciding how to st…

How to master the big 3 content marketing traffic drivers

Mailers, print ads and other traditional advertising methods might bring new clients to your door, but the high cost of these paid advertising methods can eat into the profitability of your real estate business. Content marketing on your website and pr…

7 non-negotiables for your real estate marketing plan

For 2016, it’s crucial that real estate agents and brokerages have a marketing plan. In this article, I’ll go over seven must-haves when it comes to promoting your business. Although there are many other things out there, these items are based on my pe…