How broker-owner Jackie Soto took a stand with her rebrand

E-Homes broker-owner Jackie Soto shares how she successfully navigated a merger and rebrand that led to one of her best years ever in real estate.

These 5 marketing campaigns are tailored for today’s market

With the last quarter approaching, agents should strive to finish 2020 strong and step into the next year on the right foot. In other words, now’s a great time to implement these marketing campaigns and generate new income streams for your business.

Pulse: What’s the best luxury marketing video you’ve seen?

This week, we want to hear about the best, most thoughtful high-end real estate videos that caught your eye. Why did it work, and what made it an effective campaign?

MTV or real estate? How 3 agents use music videos to market homes

These agents have taken their video marketing to the next level by producing full-on music videos and commissioning musicians to create original works to help sell specific properties.

Pulse: The one marketing tip you give to all agents

This week, readers share their tried-and-true marketing tips and strategies all agents can benefit from. Here are the ideas you believe in and why.

Inman Handbook for reaching consumers on realtor.com

Want to optimize your profile on this real estate portal? Find out what to include and how to stand out on realtor.com’s platform.

6 tips for creating explosive social media engagement with hashtags

Social media experts Zena Cherian and Chris Rodgers share what real estate agents need to know about using hashtags to drive engagement and growth.

Realogy’s expansion brands CMO shares how to lead with soul

Realogy expansion brands CMO Jen Marchetti shares how she juggles Better Homes and Gardens and ERA’s marketing while staying compassionate and authentic.

How to decide your brand’s DNA as a new agent

Branding will define who you are as a professional and communicate your value to existing and potential clients. If you’re a new agent, here are a few things you should be thinking about when cultivating your brand.