Why buyer representation is critical for new construction

It can happen to any agent: Your buyers visit a new construction site without you, and you lose out on the commission. Here’s how to avoid that and make sure you get paid.

10 common staging mistakes that could hurt your listing

Regardless of whether your sellers are letting you and other service providers in their home to stage or you have to walk them through it virtually, avoid these common staging errors.

Pulse: What are you learning this conference season?

With highly anticipated events going digital this year, we’re asking our readers to share some strategies and lessons they’ve been learning virtually during conference season.

Your profiles matter! Take time to perfect them

Why are some profiles disasters while others are marketing masterpieces? Whatever the reasons for subpar online profiles, now is the time to give your web presence a second look. Follow these steps to create a profile potential buyers will gravitate to…

Pulse: The early career lessons that are helping readers now

This week, our readers share the values, principles and ideas they learned when they were first starting out and finding their footing in the industry.

5 steps for generating referrals without asking

With Stacey Brown Randall’s unique no-ask approach to referral generation, she’s helped clients grow from 30-40 referrals per year to well over 300. Here’s her five-step system for getting referrals without being pushy.

How to handle client objections during the pandemic

The types of objections we’re hearing now are going to be with us for a while, and they may become our new normal, so we need to be able to ease clients’ fears.

Stop! 7 things you shouldn’t do on listing appointments

Selling yourself is a little bit like dating. You have to make a great first impression. So, here are a few things to keep in mind if you want to impress your clients from the get-go and make them feel like you’re the perfect fit for their needs.

Pulse: What early career lessons are helping you now?

This week, we’re asking you, our readers, to share a key career principle you learned when you were starting out and how it’s helpful in today’s world.

Here’s a simple approach to making listing videos

Making listing videos doesn’t have to be complicated or overly time consuming. Check out what one guy, a few apps and a couple of hours can produce.