What clients care about (Hint: It isn’t data accuracy)

I think it is wonderful that realtor.com is working on some improvements. The site represents the Realtor brand on the Internet. I doubt, however, that realtor.com can really compete with Zillow. It could potentially be different from or better than Zi…

IPads are 5 years old: Here’s how I learned to use mine for real estate

It is hard to believe that iPads have been around for five years. I was one of those reckless people who preordered my iPad before I even saw one, and I waited an extra month to get it because I ordered one with a data plan …

What exactly is a broker?

I am not going to let the fact that no one seems to know what a real estate broker is, or what a real estate company does, dampen my enthusiasm for my new brokerage. I made the classic rookie mistake of putting “Broker/Owner” on my business cards. …

Why my paperless office elevates my brokerage

There isn’t a step-by-step how-to guide on how to open a real estate brokerage in Minnesota. Sure, there are rules, and the Department of Commerce website outlines what is needed to operate a brokerage, but we are on our own when it comes to the exact …

Brokers work on secret project: the ‘Muzzle Brad Now’ campaign

Chaired by Keller Williams broker and agent Ben Kinney (who needed another project) and co-chaired by Trulia co-founder Pete Flint, a new group has been formed called “Muzzle Brad Now,” or …

The agent collector model of business and how it hurts real estate agents

Exploring various business models for real estate brokerages makes me realize how broken some of the brokerages are. The focus isn’t on real estate clients, it is on how many leads can be captured and how many agents can be collected …

What’s on your plate (and the back burner) when you start your own real estate brokerage

Last week, I opened my own brokerage. I like to think of it as the most independent independent brokerage around, and instead of naming it something cute and witty, I went with Boardman Realty. The day after I opened my new company, I decided I had mad…

Why the best advice on how to choose a real estate agent is all wrong

As an industry, most of the advice we give consumers about how to choose a real estate agent doesn’t make sense. No wonder some clients are unhappy with our services …

6 lessons learned during 10 years of top local real estate blogging

Last fall, I made CBS Minnesota’s list of the best local bloggers. Making any local list like that is great publicity — and it was certainly a surprise. Real estate is local, and so is my business. That kind of local …

Why I love my MLS

I have said for years that my MLS is the best example of how to do technology well. My MLS helps level the playing field between big companies and smaller independent organizations …