A story about a lead

Once upon a time there was this woman on the East Coast who did not want to be a lead, but she became one. She wanted to move to St. Paul, Minnesota, so that she could live closer to her only child …

I’m sorry, your technology doesn’t work for me

We don’t all have the same needs. There are a zillion real estate companies, and real estate is local. It has got to be hard to come up with that one-size-fits-all product …

You can call it a ‘discount’ — but what does that mean?

But I find that most people won’t negotiate they will just move onto the next agent if they don’t think my services are worthy of my exorbitant fee and that fee isn’t the same for everyone …

What I’ve learned as the mother of millennials

One of the smartest and best things I have ever done was to give birth to a couple of millennials. It wasn’t until this decade that I realized how important they are to my financial future …

20 ways brokers could help raise the bar

Have you ever tried complaining to a broker about a really rotten agent? Good luck with that. Many brokers defend the actions of their agents, and few do anything. Here are some things I think real estate companies and brokers could do that could raise…

The advantages of setting your office in a co-working space

For the past few years, I have been a member of CoCoMSP, which is a Twin Cities-based co-working collaborative, now with three locations. The space I use looks more like a coffee shop than an office, and it’s part of a growing trend. A new kind of offi…

What’s a marginal agent — and are you one?

I keep reading about marginal real estate agents, but I cannot find any actual definition or statistics. How many real estate agents are marginal? How would I define a marginal real estate agent …

What clients care about (Hint: It isn’t data accuracy)

I think it is wonderful that realtor.com is working on some improvements. The site represents the Realtor brand on the Internet. I doubt, however, that realtor.com can really compete with Zillow. It could potentially be different from or better than Zi…

IPads are 5 years old: Here’s how I learned to use mine for real estate

It is hard to believe that iPads have been around for five years. I was one of those reckless people who preordered my iPad before I even saw one, and I waited an extra month to get it because I ordered one with a data plan …

What exactly is a broker?

I am not going to let the fact that no one seems to know what a real estate broker is, or what a real estate company does, dampen my enthusiasm for my new brokerage. I made the classic rookie mistake of putting “Broker/Owner” on my business cards. …