The agent collector model of business and how it hurts real estate agents

Exploring various business models for real estate brokerages makes me realize how broken some of the brokerages are. The focus isn’t on real estate clients, it is on how many leads can be captured and how many agents can be collected …

What’s on your plate (and the back burner) when you start your own real estate brokerage

Last week, I opened my own brokerage. I like to think of it as the most independent independent brokerage around, and instead of naming it something cute and witty, I went with Boardman Realty. The day after I opened my new company, I decided I had mad…

Why the best advice on how to choose a real estate agent is all wrong

As an industry, most of the advice we give consumers about how to choose a real estate agent doesn’t make sense. No wonder some clients are unhappy with our services …

6 lessons learned during 10 years of top local real estate blogging

Last fall, I made CBS Minnesota’s list of the best local bloggers. Making any local list like that is great publicity — and it was certainly a surprise. Real estate is local, and so is my business. That kind of local …

Why I love my MLS

I have said for years that my MLS is the best example of how to do technology well. My MLS helps level the playing field between big companies and smaller independent organizations …

50 ways to leave your brokerage

Let’s face it: Changing real estate companies is pretty common for real estate agents. Most of us are independent contractors, which is different than being an employee. Independence is one advantage of being an independent contractor. But leaving a brokerage …

In search of the elusive mobileless paper agent

“Paperless” and “mobile” are the most overused and meaningless words of 2014. We expect agents to be mobile. It would be hard for us to work with clients if we could not move. I don’t think anyone expects agents to be made out of paper either …

Real estate industry puts up with bad listing data because it still brings clients in the door

My husband and I went to run a few errands last weekend. I planned it all out ahead of time so we could be fast and efficient, checking websites for business hours and creating an itinerary. The first place we [&hellip …

Talk to me about anything but real estate at holiday parties

I was never a fan of holiday parties. But in general, I liked them better before I became a real estate agent. Now, instead of enjoying the party, I often find myself talking shop. People ask me how much their …

Mortgage lenders can make me cry

I am not sure what happened to the idea of customer service in the home mortgage industry. There are a few lenders that I love to work with and can highly recommend. But their numbers are shrinking, and some of …