20 ways brokers could help raise the bar

Have you ever tried complaining to a broker about a really rotten agent? Good luck with that. Many brokers defend the actions of their agents, and few do anything. Here are some things I think real estate companies and brokers could do that could raise…

The advantages of setting your office in a co-working space

For the past few years, I have been a member of CoCoMSP, which is a Twin Cities-based co-working collaborative, now with three locations. The space I use looks more like a coffee shop than an office, and it’s part of a growing trend. A new kind of offi…

What’s a marginal agent — and are you one?

I keep reading about marginal real estate agents, but I cannot find any actual definition or statistics. How many real estate agents are marginal? How would I define a marginal real estate agent …

What clients care about (Hint: It isn’t data accuracy)

I think it is wonderful that realtor.com is working on some improvements. The site represents the Realtor brand on the Internet. I doubt, however, that realtor.com can really compete with Zillow. It could potentially be different from or better than Zi…

IPads are 5 years old: Here’s how I learned to use mine for real estate

It is hard to believe that iPads have been around for five years. I was one of those reckless people who preordered my iPad before I even saw one, and I waited an extra month to get it because I ordered one with a data plan …

What exactly is a broker?

I am not going to let the fact that no one seems to know what a real estate broker is, or what a real estate company does, dampen my enthusiasm for my new brokerage. I made the classic rookie mistake of putting “Broker/Owner” on my business cards. …

Why my paperless office elevates my brokerage

There isn’t a step-by-step how-to guide on how to open a real estate brokerage in Minnesota. Sure, there are rules, and the Department of Commerce website outlines what is needed to operate a brokerage, but we are on our own when it comes to the exact …

Brokers work on secret project: the ‘Muzzle Brad Now’ campaign

Chaired by Keller Williams broker and agent Ben Kinney (who needed another project) and co-chaired by Trulia co-founder Pete Flint, a new group has been formed called “Muzzle Brad Now,” or …

The agent collector model of business and how it hurts real estate agents

Exploring various business models for real estate brokerages makes me realize how broken some of the brokerages are. The focus isn’t on real estate clients, it is on how many leads can be captured and how many agents can be collected …

What’s on your plate (and the back burner) when you start your own real estate brokerage

Last week, I opened my own brokerage. I like to think of it as the most independent independent brokerage around, and instead of naming it something cute and witty, I went with Boardman Realty. The day after I opened my new company, I decided I had mad…