Why pricey camera gear doesn’t guarantee good listing photos

There is this urban legend that if a real estate agent buys the right camera, all they have to do is point it at something and press a button, and the end result will be a professional-quality photograph. I almost …

Incompetence seems to be the rule rather than the exception

Most of the stress in my life these days is caused by people who don’t do their jobs and by companies that make promises they can’t keep. Someone was supposed to be taking care of my parents, but they are …

Zillow and Trulia have become the status quo and are ripe for disruption

Zillow and Trulia were once perceived as industry disruptors. Now they are very much part of the mainstream real estate industry — even the status quo. I can’t help but wonder what is going to come along that is going to absorb or divert the agent dollars that are going to ZTR. …

Sellers often have some old-fashioned ideas about marketing their home that don’t include photography and that thing called the Internet

Homebuyers ask for pictures and they want lots of them. They want great photographs that they can look at on their computer screens, tablets or smartphones. The way buyers look for homes has really changed now that everything is on the Internet. …

No matter what happens in my life, I spend some time each day prospecting

I have not been able to work more than 10 or 20 hours a week for a couple of months now because of a string of family emergencies. I spent several weeks splitting my time between two homes, as I …

‘Coming soon’ listing strategies are so last year

I know I am supposed to be all excited about Zillow’s “Coming Soon” feature, but I am not. For the past two years the inventory of homes for sale was tight, and “coming soon” listings created some excitement. But now …

Beware of buyers who dream of getting their real estate license

My blog attracts some interesting email. Here’s one that’s a great example of how some people view the job of a real estate agent. To this person what we do when we work with buyers is fun, and it would …

Everyone’s an expert on how to sell a house, whether they’ve sold one or not

I try not to get irritated, but everyone I work with thinks they know how to sell a house. Sometimes they have a relative or co-worker who is an “expert” in buying or selling real estate. Or they choose to …

Having a comfort zone is a terribly expensive luxury I am better off without

It seems like I have been a real estate agent my entire life. It’s actually my third career. I fell into my first career by taking the first job that paid a living wage and benefits during a recession. I …

Paperless is great, but let’s face it: Brokers get more out of it than their clients

The terms “paperless” and the “paperless agent” get thrown around a lot in real estate. As buzzwords, they’re right up there with “mobile.” We get a little closer to actually being “paperless” each year, but there is still plenty of …