The Internet is for sellers and real estate agents, not buyers

Last week one of my clients asked to see a property she’d found on Zillow. I looked it up, and it was listed as a for-sale-by-owner. The details stated that the owner would work with real estate agents. I clicked …

Your Facebook friends and their perfect families are not as real as you might think

This may come as a shock to some who read my Facebook updates, but my family isn’t really perfect. I more or less invented my perfect family a few years ago, and I write about them on Facebook. I have …

Real estate agents can safely ignore people with things to sell who position themselves as experts

Sometimes the companies that build technology for real estate agents and the “experts” who make a living giving us advice don’t seem to understand what our clients actually expect of us. It’s true that a person or company doesn’t have to …

The American dream is homeownership, not a tax deduction

As of this week, I have been a homeowner for 25 years — and in the same home, too. In the early years, we paid a lot of interest on our home loan. Rates were up around 9 percent, and …

I am worth my commission because my clients are paying for risk and experience

Occasionally I hear or read that real estate agents are overpaid. Sometimes we are accused of making too much money, and sometimes we are accused of charging too much and doing too little. There is a mythology about being a real estate agent that the w…

Listing presentations can’t get you sellers without listing appointments

When I first started in real estate I was taught how to do a listing presentation. Back then, listing presentations had to be in a three-ring binder, on this special stationary that had the company logo and color coordinated graphics. We were encourage…

Listing presentations can’t get you sellers without listing appointments

When I first started in real estate I was taught how to do a listing presentation. Back then, listing presentations had to be in a three-ring binder, on this special stationary that had the company logo and color coordinated graphics. We were encourage…

Reports of the death of the business blog have been greatly exaggerated

Business blogging is alive and well, contrary to occasional reports that it is dead or that it can never work. My business blog remains at the center of my online marketing strategy. After nearly nine years and 2,998 blog posts, …

How to succeed in real estate: Go to bed when you’re tired, and stay there until you’ve had enough sleep

In real estate, we certainly encourage hard work, and there isn’t anything wrong with that. But sometimes it seems like we put too much emphasis on the “hard” and on the “work,” and not enough emphasis on what gets accomplished, or how it gets accomplished …

It will always be possible to choose the wrong real estate agent

I have been pretty outspoken in opposing the publication of data from the multiple listing service and calling it “agent performance data,” or using it in any way to rate agents. If someone could just give me an example of …