Real estate industry puts up with bad listing data because it still brings clients in the door

My husband and I went to run a few errands last weekend. I planned it all out ahead of time so we could be fast and efficient, checking websites for business hours and creating an itinerary. The first place we [&hellip …

Talk to me about anything but real estate at holiday parties

I was never a fan of holiday parties. But in general, I liked them better before I became a real estate agent. Now, instead of enjoying the party, I often find myself talking shop. People ask me how much their …

Mortgage lenders can make me cry

I am not sure what happened to the idea of customer service in the home mortgage industry. There are a few lenders that I love to work with and can highly recommend. But their numbers are shrinking, and some of …

Why I don’t want to be a .realtor

Back in the 1990s, real estate agents used their faces and their names for branding and for marketing. Having a first and last name as a domain name was as standard as the static template 1.0 website. Apparently, agents and …

Bad things can happen to good people even if they are armed with a gun or an app

The death of a real estate agent who was murdered on the job led to a raft of articles and emails about apps designed to keep real estate agents safe. Using an app to let friends know where you are …

Bad things can happen to good people even if they are armed with a gun or an app

The death of a real estate agent who was murdered on the job led to a raft of articles and emails about apps designed to keep real estate agents safe. Using an app to let friends know where you are …

We can’t always describe it, but we all know poor customer service when we see it

Customer service isn’t just about giving customers and clients surveys, collecting ratings and constantly sending out marketing materials reminding customers about all of the wonderful services your brokerage provides. The real estate industry can learn what not to do from …

Why pricey camera gear doesn’t guarantee good listing photos

There is this urban legend that if a real estate agent buys the right camera, all they have to do is point it at something and press a button, and the end result will be a professional-quality photograph. I almost …

Incompetence seems to be the rule rather than the exception

Most of the stress in my life these days is caused by people who don’t do their jobs and by companies that make promises they can’t keep. Someone was supposed to be taking care of my parents, but they are …

Zillow and Trulia have become the status quo and are ripe for disruption

Zillow and Trulia were once perceived as industry disruptors. Now they are very much part of the mainstream real estate industry — even the status quo. I can’t help but wonder what is going to come along that is going to absorb or divert the agent dollars that are going to ZTR. …